Cancer Diagnostics Market

New Product Development Opportunities, Market Penetration Strategies, Entry Barriers and Risks

Publication Date	September 2009
Publisher	Venture Planning Grp.
Product Type	Report
Pages	15
ISBN Number	not applicable
Product Code	VEP00237

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Summary

The report identifies major opportunities emerging in the cancer diagnostics market during the next ten years; proposes ""ideal"" product models with tentative prices and operating characteristics; and suggests alternative business expansion strategies for suppliers.

Content

Major Product Development Opportunities
- A. Reagent Kits and Test Systems/Panels
- B. Instrumentation
- C. Computers, Software and Automation
- D. Auxiliary Products
Design Criteria for Decentralized Testing Products
Alternative Market Penetration Strategies
- A. Internal Development
- B. Collaborative Arrangements
- C. University Contracts
- D. Distribution Strategies
- 1. Marketing Approaches
- 2. Product Complexity
- 3. Customer Preference
- 4. Established Suppliers
- 5. Emerging Suppliers
- 6. Major Types of Distributors
- 7. Market Segmentation Factor
Potential Market Entry Barriers and Risks
- A. Market Maturity
- B. Cost Containment
- C. Competition
- D. Technological Edge and Limitations
- E. Patent Protection
- F. Regulatory Constraints
- G. Decentralized Testing Market Challenges