Connected Life

Cisco's Consumer Vision and the Implications for Service Providers

Publication Date	January 2009
Publisher	IDC
Product Type	Report
Pages	9
ISBN Number	not applicable
Product Code	IDC06428

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Summary

This IDC Insight examines Cisco's refined focus on the consumer market and implications for service providers. Over the past couple of years, Cisco has adapted its organizational structure and branding to better address the consumer market. This Insight draws from IDC's Canadian research and viewpoints gathered through presentations and discussions with Cisco's corporate executives at C-Scape, its annual industry analyst conference.

Content

IDC Opinion
In This Insight
Situation Overview
- A Ten-Year Journey That Continues
  - Rewind ... Headline January 1999: Cisco Systems Announces Strategy for Consumer Markets
  - A Decade Later: Cisco to Shift Resources to Consumer Push
  - Branding Evolution and Organizational Refinements
Future Outlook
- Key Elements of Cisco's Revamped Consumer Strategy
  - From Connected Home to Connected Life
    - Services That Leverage the Broadband Connection
    - Figure: Canadian Consumers' Interest in Paying for Value-Added Broadband and Wireless Services
    - Consumer Mobility
  - Cisco Biases: A Network and Video-Centric Consumer Environment
    - The World Is Moving from Device Centric to Network Centric
      - Simplifying Home Networking
    - Video Content and Communications Will Be Central to Consumers
      - Video Discovery to Enable Consumption
  - HealthPresence and Remote Healthcare Solutions
- Implications for Service Providers
  - Broadening the Connected Life: Going Beyond Networks and Video
  - Figure: IDC's Connected Life Importance - Technology Framework (Beta)
  - Table: Technologies Associated with Domains Within the Connected Life Importance Framework (Beta)
  - Grounding the Vision: Improving Customer Experience
Learn More
- Related Research