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eHealth And Consumer Electronics

eHealth And Consumer Electronics

An overview of the expanding market for therapeutic, fitness and diet management technology.

  • Profiles of Nintendo, Heartmath, InterCure, Garmin, Polar Electro, FitBug and MyFoodPhone.
  • Consumer electronics as a platform for ehealth.
  • Online diet and fitness management.
  • Online ECG analysis.
  • Stress management and blood pressure reduction devices.
  • Opportunities and threats for healthcare providers and payers.
  • Potential growth of consumer ehealth services.
  • Opportunities for consumer electronics companies, IT vendors and mobile operators.

A number of consumer electronics companies are already exploiting the growing demand for devices and services that help people remain trim, fit and mentally alert. The market for consumer electronics based therapeutic and well-being products is set to grow by 20% per annum and could be worth $4 billion per annum by 2010. As interest in preventative healthcare increases, wellness products and online services will have a significant impact on the business models currently employed by incumbent healthcare providers.

Among the products consumers are already purchasing for use within their mental and physical well-being programmes are simple ECG devices that help reduce blood pressure and hypertension by encouraging correct breathing techniques. These products are simple to use and have been shown to be effective as elementary preventative healthcare devices.

This report examines attempts by vendors to build well-being products into subscription-based services that generate repeat revenue and encourage brand loyalty. The report also contains research into a range of online services: including some that process ECG data uploaded from fitness and exercise monitors and others that are promoted by healthcare payers as part of preventative healthcare programmes.

This report is based on research into the use of well-being products and the consumer electronics and communications industry's use of simple healthcare applications to extend their reach into new markets. A typical example being Nintendo's 'Brain Age' software, which is used by older people to exercise their minds and retain mental agility. This product has helped the company break into the ageing baby boomer market - not a demographic group that usually purchases Nintendo products.

Who should purchase this report:-

  • Consumer electronics and medical device vendors.
  • Wireless technology vendors.
  • eHealth and healthcare providers.
  • Decision makers in the public healthcare sector.
  • Investors in the healthcare IT sector.
  • Mobile operators.
  • Other organisations active in ehealth provision.

Supplied free with this report is Next Generation Healthcare Providers, which provides an overview of the potential role of retailers and insurance companies in the healthcare provision market.

Wireless Healthcare reports, written for organisations who wish to exploit the growing market for networked ehealth, include:-

  • Market analysis.
  • Profiles of existing or potential vendors.
  • Descriptions of relevant technology.
  • Overview
  • 1 Introduction - The Accidental eHealth Provider
  • 2 The Supporting Science
  • 3 The Basic Model
    • 3.1 Exercise
      • 3.1.1 Polar Electro
      • 3.1.2 FitBug
      • 3.1.3 Garmin
    • 3.2 Diet
      • 3.2.1 MyFoodPhone
    • 3.3 Mental Agility
      • 3.3.1 Nintendo
    • 3.4 Breathing
      • 3.4.1 InterCure
      • 3.4.2 HeathMath
  • 4 Routes To Market
    • 4.1 Device Certification And Approval
    • 4.2 Compliance And Effectiveness
  • 5 Assessing The Market
    • 5.1 Consumer Motivation
      • 5.1.1 Youth And Exercise
      • 5.1.2 Older Consumers
      • 5.1.3 Mental Well-Being
      • 5.1.4 Gender And Socio-Economic Grouping
    • 5.2 Vendor Motivation
      • 5.2.1 Device Vendors
      • 5.2.2 Service Vendors
    • 5.3 Market Size, Growth And Timing
  • 6 Marketing Strategies
    • 6.1 Lessons From The Online Dieting Market
    • 6.2 Choosing A Healthcare Partner
    • 6.3 Vertical And Niche Markets
      • 6.3.1 Healthcare Is Just A (Computer) Game
      • 6.3.2 The Young And Fit
    • 6.4 Extending The Preventative Healthcare Model
  • Wireless Healthcare EHealth And Consumer Electronics
    • 6.5 Barriers To Market Growth
      • 6.5.1 Lack Of User Commitment
      • 6.5.2 Lack Of Healthcare Provider Commitment
      • 6.5.3 Lack Of Communication Technology
  • 7 Incumbent Healthcare Providers
    • 7.1 Global ECG Monitoring Services
  • 8 Conclusions
  • 9 Vendor Profiles
    • 9.1 FitBug
    • 9.2 Nintendo
    • 9.3 Garmin
    • 9.4 Polar Electro
    • 9.5 InterCure
    • 9.6 HeartMath
    • 9.7 MyFoodPhone
  • Appendices
    • Appendix A- The New eHealth Model
    • Appendix B - Market Growth Estimates
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