Understanding The New eHealth Model

Essential research for anyone introducing an online consumer healthcare service and attempting to build a workable ehealth revenue model.

• Incumbent healthcare provider's attempts to co-opt ehealth models.
• Preventing an innovative and disruptive healthcare model being compromised.
• eHealth delivery models that compete with pharma based healthcare models.
• Exploiting the growth in online medical information search services.
• Device sales, subscriptions, healthcare payer supported and other revenue models.
• Regulation and advertising based revenue models.
• Finding a niche in a $4 billion market for consumer ehealth devices and services.

While most healthcare providers have experimented with 'ehealth' they have been slow to build the core IT services and instigate the change management programs that have to be in place before online healthcare services can be fully deployed. A clear example here is the UK NHS's attempt to co-opt a disruptive ehealth model as part of its National Program For IT (NPfIT).

Today, when healthcare providers begin to modify working practices and build IT platforms to support ehealth services they discover the ehealth model itself, as envisaged a decade ago, has evolved. This evolution has been brought about, in part, by the proliferation of low cost wireless devices, the emergence of intelligent search technology and the near ubiquity of Internet connectivity in developed countries.

This report examines issues and challenges associated with the new ehealth model and describes technologies and revenue models that support the effective deployment of a next generation, consumer facing, ehealth service.

Who should purchase this report:-

• IT and medical device vendors.
• Wireless technology vendors.
• eHealth and healthcare providers.
• Decision makers in the public healthcare sector.
• Investors in the healthcare IT sector.
• Mobile operators.
• Other organisations active in ehealth provision.