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US and European Prescription Generic Markets

An Examination of Commercial and Regulatory Contrasts

Publication Date September 2005
Publisher Arrowhead
Product Type Report
Pages 196
ISBN Number not applicable
Product Code ARR00020
Price

£1,010.00
approximately: $1,500 | €1,189

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Summary

The US generics market was estimated at US$18.1 billion in 2004; the leading European generics markets together totalled between US$10-US$11 billion for the same period. This new report asks why there is such a difference in value?

Contrasts in regulatory systems, legislative background and market characteristics increase the difficulties for companies from one area who are trying to enter another market. US and European Prescription Generic Markets reviews these divergent characteristics and also looks at those areas where the two sides are moving closer together.

One major finding that emerges from this analysis is the surprising absence of the majority of US domestic generic companies from overseas markets. The report contrasts this with the increasing presence of foreign generic companies in the US, looks at where these new competitors have come from and assesses how much of a threat they represent to the major US companies.

US and European Prescription Generic Markets provides an in-depth examination of:

  • Successful generic growth strategies and how they vary
  • Defensive tactics of the multinationals
  • Generic industry growth prospects and possible threats
  • A history of the generic markets
  • The legislative and regulatory background
  • How differences between the US and European markets have developed
  • Who are the major players and how they rose to the top

Who should buy this report?

  • Generic companies interested in understanding the opportunities and challenges in the American and European markets.
  • Pharma/biotech companies with branded products in these markets, in order to identify threats and learn of defense strategies.
  • For US companies considering a venture into Europe, it is an invaluable tool for formulating a suitable strategy.
  • For European or other non-US companies that are looking at opportunities in the US, the report provides a concise summary of the legal, regulatory and commercial issues that they will need to address.

Content

  • a. Major International Generics Companies
  • b. Multinational R&D Companies' Generic Involvement
  • c. Similarities and Contrasts - US and Europe
  • 1 Overview of US Generics Industry
    • 1.1 A Brief History
    • 1.2 Market Size and Growth Drivers
      • 1.2.1 Impact of Generic Growth on Branded Companies
      • 1.2.2 Criteria Required for Development of a Generic Market
    • 1.3 Factors That Influence Pricing
    • 1.4 Growth Opportunities and Possible Threats for the Whole Industry
      • 1.4.1 Opportunities - Patent Expiries
      • 1.4.2 Opportunities - Prescription Growth
      • 1.4.3 Threats - Indian Competition
      • 1.4.4 Threats - Reference Pricing
    • 1.5 Growth Strategies and Possible Threats for Individual Companies
      • 1.5.1 Growth Strategies - Moves Upstream - Added Value Products
      • 1.5.2 Growth Strategies - Acquisitions
      • 1.5.3 Growth Strategies - Biogenerics
    • 1.6 Leading Companies
      • 1.6.1 Overseas Presence in the US
        • 1.6.1.1 Overseas Presence - European Companies
        • 1.6.1.2 Overseas Presence - Indian Companies
    • 1.7 Legislative Background
      • 1.7.1 Legislation - Hatch-Waxman
      • 1.7.2 Legislation - Gregg-Schumer
  • 2 European Overview - Major Generics Markets
    • 2.1 Origins - Why is the Market so Fragmented?
      • 2.1.1 Historical Background
      • 2.1.2 Requirements for a Healthy Generic Market - European Perspective
    • 2.2 Probable Future Trends
    • 2.3 Major Mature Generic Markets
      • 2.3.1 Germany
        • 2.3.1.1 Market Size and Growth Drivers
        • 2.3.1.2 Factors that Influence Pricing
        • 2.3.1.3 Growth Prospects and Possible Threats
        • 2.3.1.4 Leading Companies
      • 2.3.2 United Kingdom
        • 2.3.2.1 Market Size and Growth Prospects
        • 2.3.2.2 Factors That Influence Pricing
        • 2.3.2.3 Growth Prospects and Possible Threats
        • 2.3.2.4 Leading Companies
      • 2.3.3 Netherlands
        • 2.3.3.1 Market Size and Growth Prospects
        • 2.3.3.2 Factors that Influence Pricing
        • 2.3.3.3 Growth Prospects and Possible Threats
        • 2.3.3.4 Leading Companies
  • 3 European Overview - Smaller Generics Markets
    • 3.1 France
      • 3.1.1 Market Size and Growth Drivers
        • 3.1.1.1 Growth History
        • 3.1.1.2 Government Attitudes
        • 3.1.1.3 Future Growth Drivers
      • 3.1.2 Unlocking the Market Potential
        • 3.1.2.1 Changes in Legislation
        • 3.1.2.2 Incentives to Doctors
        • 3.1.2.3 Outcome of Measures to Promote Generics
      • 3.1.3 Factors that Influence Pricing
        • 3.1.3.1 Pricing and Reimbursement System
        • 3.1.3.2 Reference Prices
        • 3.1.3.3 Changes in Distribution Patterns
      • 3.1.4 Growth Prospects and Possible Threats
        • 3.1.4.1 Industry Perspective
        • 3.1.4.2 Possible Concerns
      • 3.1.5 Leading Companies
    • 3.2 Italy
      • 3.2.1 Market Size and Growth Drivers
        • 3.2.1.1 Current Situation
        • 3.2.1.2 Historical Aspects
      • 3.2.2 Unlocking the Market Potential
        • 3.2.2.1 Lack of Generic Incentives
        • 3.2.2.2 Changes in Legislation
      • 3.2.3 Growth Prospects and Possible Threats
        • 3.2.3.1 Co-payment Changes
        • 3.2.3.2 Regional Differences
        • 3.2.3.3 Patent Life Extensions
      • 3.2.4 Leading Companies
    • 3.3 Spain
      • 3.3.1 Market Size and Growth Drivers
        • 3.3.1.1 Current Situation
        • 3.3.1.2 Historical Aspects
      • 3.3.2 Unlocking the Market Potential
        • 3.3.2.1 Lack of Generic Incentives
        • 3.3.2.2 Changes in Legislation
      • 3.3.3 Growth Prospects and Possible Threats
      • 3.3.4 Leading Companies
    • 3.4 Greece, Ireland, Portugal
      • 3.4.1 Market Sizes and Growth Drivers
        • 3.4.1.1 Pharmaceutical Production
        • 3.4.1.2 Total Pharmaceutical Market
        • 3.4.1.3 Generic Markets
        • 3.4.1.4 Growth Drivers
      • 3.4.2 Unlocking the Market Potential
        • 3.4.2.1 Greece
        • 3.4.2.2 Portugal
      • 3.4.3 Leading Companies
        • 3.4.3.1 Portugal
        • 3.4.3.2 Greece
        • 3.4.3.3 Ireland
    • 3.5 Scandinavia
      • 3.5.1 Denmark
        • 3.5.1.1 Market
        • 3.5.1.2 Generic Measures
        • 3.5.1.3 Potential Savings
        • 3.5.1.4 Companies
      • 3.5.2 Finland
        • 3.5.2.1 Market Trends
        • 3.5.2.2 Disputes Over Substitution
      • 3.5.3 Norway
        • 3.5.3.1 Market
        • 3.5.3.2 Companies
        • 3.5.3.3 Pricing
      • 3.5.4 Sweden
        • 3.5.4.1 Generic Market
        • 3.5.4.2 Pricing
      • 3.5.5 Scandinavian Comparison
    • 3.6 US Presence in Europe
  • 4 European Legislative Background
    • 4.1 Directive 2001/83/EC
    • 4.2 Directive 2004/27/EC
      • 4.2.1 Legal Definition of a Generic
      • 4.2.2 Prevention of Product Withdrawal
      • 4.2.3 Smoothing Out of Data Exclusivity Periods
      • 4.2.4 New "Bolar" Clause
      • 4.2.5 Mutual Recognition Procedure Difficulties
      • 4.2.6 Overview of Benefits
  • 5 US-European Contrasts
    • 5.1 Market Sizes and Fragmentation
      • 5.1.1 US - European Market Size Contrasts
    • 5.2 Price Controls
      • 5.2.1 UK Price Comparisons
    • 5.3 Major Competitors
    • 5.4 Patents and Intellectual Property
      • 5.4.1 Patents
        • 5.4.1.1 European Situation
        • 5.4.1.2 US Situation
      • 5.4.2 Exclusivity - Data or Marketing?
    • 5.5 Regulatory Process
      • 5.5.1 European Difficulties and Solutions
    • 5.6 Parallel Imports
  • 6 Generic Strategies and Defences
    • 6.1 What Has Worked in the USA?
      • 6.1.1 Commodities - Distribution
      • 6.1.2 Commodities - Manufacture
      • 6.1.3 Patent Challenges
      • 6.1.4 Speciality and Added Value Products
      • 6.1.5 Expansion Through Acquisition
    • 6.2 What has Worked in Europe?
      • 6.2.1 Commodities
      • 6.2.2 Patent Challenges
      • 6.2.3 First to Launch - the European Way
      • 6.2.4 Speciality and Added Value Products, Biogenerics
    • 6.3 How Multinationals Fight Back - Defensive Tactics
      • 6.3.1 Legal Tactics - US-European Contrasts
      • 6.3.2 Defensive Patent Clusters
      • 6.3.3 API Tactics
      • 6.3.4 Formulation Tactics
      • 6.3.5 OTC Switching
      • 6.3.6 Multinational Involvement in Generics - Authorised Generics
  • 7 Summary and Conclusions
    • 7.1 Future trends - Opportunities and Threats
      • 7.1.1 Opportunity - Future Patent Expiries
        • 7.1.1.1 Transatlantic Contradictions
      • 7.1.2 Threat - Market Saturation
    • 7.2 Harmonisation or Divergence?
      • 7.2.1 Are Europe and the US Moving Together or Apart?
      • 7.2.2 Is European Harmonisation Working?
    • 7.3 The Challenge from the East
    • 7.4 Tomorrow's Generic Champions - Who Will They Be?
  • 8 Key Company Profiles
    • 8.1 Sandoz
    • 8.2 Teva
    • 8.3 Merck Generics
    • 8.4 IVAX
    • 8.5 Watson
    • 8.6 Ratiopharm
    • 8.7 Mylan
    • 8.8 Alpharma
    • 8.9 Barr
    • 8.10 Ranbaxy
  • List of Tables
    • Table 1.1 Key Requirements for a Strong Generic Market
    • Table 1.2 Lipitor Worldwide Prices Comparison
    • Table 1.3 Patent Expiry Dates for Major Products
    • Table 1.4 Dependence of Leading Companies on US Sales
    • Table 1.5 Defects Addressed by Gregg-Schumer Act
    • Table 2.1 Comparison of European Market Environments
    • Table 2.2 Per Capita Pharmaceutical Consumption
    • Table 2.3 Comparison of Generic Market Prospects
    • Table 2.4 German Generic Market Split
    • Table 2.5 European Patent Expiry Dates
    • Table 2.6 Leading German Generic Companies
    • Table 2.7 Leading UK Generic Firms 2004
    • Table 2.8 Leading Dutch Generic Firms 2004
    • Table 3.1 Generic Market Share in French Multi-source Market
    • Table 3.2 Changes in French Distribution Channels
    • Table 3.3 Leading French Generic Firms
    • Table 3.4 Italian Generic Market Share Compared to Other EU Markets
    • Table 3.5 Status of Prerequisites for a Strong Generic Market in Italy
    • Table 3.6 Italian Patent Expiry Dates Compared to the Rest of the EU
    • Table 3.7 Leading Italian Generic Companies 2004
    • Table 3.8 European Pharmaceutical Distribution Channels
    • Table 3.9 Per Capita Consumption - Greece, Ireland, Portugal
    • Table 3.10 Leading Portuguese Generic Companies
    • Table 3.11 Scandinavian Market Sizes
    • Table 3.12 Generic Companies in Norway
    • Table 4.1 Data Exclusivity Period Variations Across Europe
    • Table 5.1 US Market Compared to European Top Five
    • Table 5.2 German prices 1991
    • Table 5.3 UK 5-year Price Comparison 2003
    • Table 5.4 Leading World Generic Firms 2004
    • Table 6.1 Summary of Generic Strategies USA - Advantages and Disadvantages
    • Table 7.1 US-EU Generic Market Contrasts
    • Table 7.2 US-EU Generic Market Similarities
    • Table 7.3 Patent Expiry Dates for Leading World Products 2004
    • Table 7.4 Tomorrow's Generic Champions
  • List of Graphs
    • Graph 1.1 Generic Versus Branded Market Share - US
    • Graph 1.2 Annual Value of Major Patent Expiries
    • Graph 2.1 Major European Pharmaceutical Markets 2004
    • Graph 2.2 German Generic Market Split
    • Graph 2.3 International Price Comparison 2003
    • Graph 2.4 Comparison of German and UK Generic Prices
    • Graph 2.5 UK Generic Prescribing Rates 1987-2003
    • Graph 2.6 Dutch Generic Prescribing Rate 2004
    • Graph 3.1 Comparison of Generic Markets Shares 2004 - Southern Europe
    • Graph 5.1 Comparison of Generic Market Shares - US and Europe
    • Graph 5.2 US Market Compared to European Top Five
    • Graph 5.3 Parallel import Market Shares
    • Graph 6.1 NCE Launches 1990 -2003