Pharmaceutical Opinion Leader Management

Publication Date	November 2007
Publisher	Cutting Edge Information
Product Type	Report
Pages	239
ISBN Number	not applicable
Product Code	CUT00014

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Summary

Identifying and recruiting key opinion leaders is a challenging task in and of itself. But what are the best strategies to retain those relationships once companies have established them? Cutting Edge Information answers this question and more in its latest study on key opinion leader management organizations.

Pharmaceutical Opinion Leader Management includes detailed strategies for identifying, recruiting, building and maintaining thought leader relationships. The study guides opinion leader management executives with best practices for physicians in all tiers, including local, regional, national and global influencers.

Backed with real-world metrics from more than 40 companies, this study is the perfect guide for:

Setting thought leader management and MSL program budgets and headcounts
Identifying and segmenting opinion leader candidates by tier
Building thought leader relationships through new opportunities
Tracking the number of KOL relationships already established
Documenting KOL activities

Study participants included vice presidents and directors of medical affairs, product directors and managers, marketing consultants, thought leader development managers and MSL team leaders. The fair-market value benchmarks contained in this study are aggregate data collected directly from executives at participating companies.

Content

The following Is A List of Metrics Included in Pharmaceutical Opinion Leader Management. IT Summarizes The Main Categories and Types of Data in The Report.
- Typical organizational structures
- Thought leader management groups
- by company size
- MSL programs
- Reporting relationships
- Dedicated vs. non-dedicated
- by company size
- Average staff sizes
- Thought leader management groups
- by company size
- MSL programs
- MSL staffing patterns (2004-2007)
- by company size
- Average budgets
- Thought leader management groups
- US budgets
- Rest-of-World budgets
- by company size
- Spending per activity
- Identifying thought leader candidates
- Recruiting thought leaders
- Advisory boards
- Thought leader training (general)
- Compliance training
- Promotional speeches
- Educational speeches
- Publications (manuscripts/abstracts)
- Clinical activities (developing new trials)
- Clinical activities (trials already running)
- Percentage of budgets supplied by brands
- by company size
- MSL programs
- US budgets
- Rest-of-World budgets
- by company size
- Average amount of hours spent per thought leader activity
- Thought leader profiles
- by tier
- Segmentation criteria
- by provider type
- Expert-in-field
- Specialist
- Subspecialist
- Surgeon
- Primary care provider
- Internal medicine
- OB/GYN
- Pediatrician
- Dual degree
- Family practitioner general practitioner (FPGP)
- Physicians assistant
- Nurse practitioner
- Professional Healthcare Educators
- by company size
- by thought leader tier
- Average years of clinical experience
- Average number of publications per year
- Average number of promotional speeches per year
- Average levels of geographic influence
- Criteria rankings
- Status among peers
- Level of participation in clinical research
- Publication impact factor
- Therapeutic area
- Years of experience
- Geographic influence
- Number of thought leader relationships
- Clinical relationships
- by company size
- US vs. Rest-of-World
- Commercial relationships
- by company size
- US vs. Rest-of-World
- Number of thought leader relationships per MSL
- by company size
- Number of thought leader interactions per MSL
- by company size
- Email exchanges
- Face-to-face visits
- Telephone conversations
- Percentage of companies that compensate for thought leader training
- by company size
- Methods of compensation for thought leader training
- by company size
- Opinion leader segmentation data
- by company size
- by thought leader tier
- by therapeutic area