Merck Kgaa - OTC Healthcare - World

Publication Date	November 2008
Publisher	Euromonitor
Product Type	Report
Pages	22
ISBN Number	not applicable
Product Code	EUR00799

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Summary

Euromonitor International's Merck Kgaa Company Profile offers detailed strategic analysis of the company's business, examining its performance in the healthcare market. The report provides a strategic evaluation of the company, examines company shares by region and sector, offers a brand assessment and it addresses challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Content

Merck KGaA - OTC Healthcare - World
- Euromonitor International : Global Company Profile
- November 2008
- List of Contents and Tables
- Strategic Evaluation
- Swot analysis
- Prospects for Merck KGaA in OTC Healthcare Business
- Core Business
- Growth Opportunities
- Limited Potential
  - Table 1 Merck KGaA: OTC Healthcare World Sector Sales Performance 2007
  - Table 2 Merck KGaA: OTC Healthcare Regional Sales Performance 2007
- Company Strategy
- Strategic Objectives and Challenges
- Ownership Events
- Pipeline
  - Table 3 Merck KGaA: World Shares & Rankings in OTC Healthcare by Sector 2006-2007
  - Table 4 Merck KGaA: World and Regional Shares in OTC Healthcare by Sector 2007
- Company Structure
- Overview
Summary 1 Merck KGaA: OTC Healthcare Key Facts
- Production and Distribution
- Brand Assessment
- Brand Strategy
- Cebion
- Seven Seas
  - Table 5 Merck KGaA: Cebion World Shares & Rankings in OTC Healthcare by Sector 2006-2007
  - Table 6 Merck KGaA: Cebion Regional Shares in OTC Healthcare by Sector 2007
  - Table 7 Merck KGaA: Seven Seas World Shares & Rankings in OTC Healthcare by Sector 2006-2007
  - Table 8 Merck KGaA: Seven Seas Regional Shares in OTC Healthcare by Sector 2007
- Appendices
- Financial Summary
  - Table 9 Merck KGaA: Financial Summary 2003-2007
- Company Background
Summary 2 Merck KGaA: Historical Development
Summary 3 Merck KGaA: Subsidiaries 2007
Summary 4 Merck KGaA: OTC Healthcare Brands 2007
Summary 5 Merck KGaA: Company Locations 2007
Summary 6 Merck KGaA: Websites 2007