Non-pharmacy OTC market in Poland 2008

Development forecasts for 2008-2010

Publication Date	April 2008
Publisher	PMR Publications
Product Type	Report
Pages	122
ISBN Number	not applicable
Product Code	PMR00001

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Summary

Non-pharmacy OTC market in Poland 2008 - Development forecasts for 2008-2010 presents a comprehensive assessment of the market for OTC preparations and products sold in non-pharmacy retail businesses from 2005 to 2010 (in the case of drugs 2002-2010).

The report discusses the market value and provides description of display and promotion methods for a variety of drugs, dietary supplements, and other health products such as herbal and functional teas, along with performance forecasts for the period 2008-2010.

Non-pharmacy OTC market in Poland 2008 was prepared using information gathered during a store check survey of non-pharmacy retail outlets (hypermarkets) selling OTC drugs and dietary supplements, which are the focus of the report, as well as other related health products.

Key sections

Section One defines the main OTC product groups available at non-pharmacy outlets, and proceeds with a description of the sales of these groups within the market during the period from 2005 to 2010 (in the case of drugs 2002-2010). The product groups examined include analgesics, digestive remedies and cold and flu preparations, other preparations with a drug status, as well as dietary supplements. Finally, the value of related segments, such as herbal and functional teas, baby products, functional food, etc. is discussed.

Section Two presents the results of store check research on such aspects as in-store display of OTC products, in-store promotions of OTC products, products most often found in stores, as well as market penetration of individual therapeutic groups.

Section Three concentrates on detailed profiles of the largest OTC manufacturers (drugs and dietary supplements) on the non-pharmacy market, along with their market shares, value of nonpharmacy sales and their share in total revenues. Also the largest manufacturers in such segments as baby food, functional and herbal teas, herbal drugs and energy drinks are presented.

Section Four compares distribution of non-pharmacy OTC products in Poland and other European countries.

Section Five explains the legal environment of the OTC non-pharmacy market in Poland, describing the legal regulations governing OTC drugs, dietary supplements and other health products. Some of the most important issues discussed in this chapter are the problem of "borderline products" and the recent and expected legal changes influencing the market.

Section Six examines consumer behaviour regarding OTC drugs.

Section Seven provides a complete description of the OTC products distribution network in Poland - namely the wholesalers, general stores and herbal-medicinal stores that support product distribution in this wide-ranging marketplace. Profiles of the most important wholesalers specialising in non-pharmacy distribution are also presented.

List of pharmaceutical wholesalers

The report includes a list of ca. 600 pharmaceutical wholesalers operating on the Polish market (by voivodship).

The list specifies:

Name of the wholesaler
Address
Tel. no.
Fax no.
E-mail
Web site
Main activity/Key products*

The list is in XLS format.

The information provided in Non-pharmacy OTC market in Poland 2008 is designed to benefit:

retail and wholesale businesses currently trading in OTC products in a non-pharmacy setting in Poland,
as well as those considering expansion into this growing marketplace
producers and suppliers of OTC drugs and dietary supplements seeking new markets for their products
companies that support businesses trading in non-pharmacy OTC products with products and services
such as supplies and information technology
consultants and analysts that provide advice and intelligence to governmental and business
organisations and those seeking investment opportunities.

Content

Report methodology
Executive summary
Overview of the OTC market in Poland
- Key events and trends on the non-pharmacy market in Poland
  - Key events and trends in 2007-2008
  - Events and trends anticipated for 2008-2009
- Size of non-pharmacy OTC market in 2002-2010
  - Share of non-pharmacy market in OTC sales in Poland in 2005-2010
  - Development forecasts for non-pharmacy market for 2008-2010
  - Size of non-pharmacy drug market 2002-2007
  - Size of non-pharmacy market of other health products
  - Herbal and functional tea market
  - Functional foods market
  - Baby foods market
  - Herbal products market
  - OTC sales seasonality
Findings of store check research
- Introduction
  - In-store display of OTC products
  - "Health shelves"
  - Shelves with teas
  - Check out area
  - Stands featuring select products
- In-store promotions of OTC products
  - Dietary supplements
  - Herbal and function teas
  - Energy drinks
- Products most often found in stores
  - OTC drugs
  - Dietary supplements
  - Herbal and functional teas
- Market penetration of individual therapeutic groups
  - Vitamins and minerals
  - Vitamin and mineral compounds
  - Vitamin compounds
  - Vitamin C
  - Magnesium
  - Calcium
- OTC gastric preparations
  - Preparations affecting the functioning of the liver
  - Preparations combating heartburn and hyperacidity
  - Slimming preparations and teas
- Analgesics
- Cold and flu remedies
- Energising preparations
- Preparations stimulating memory and concentration
- Calming preparations and sedatives
- Preparations improving joint and muscle condition
- Preparations improving the functioning of the circulatory system
- Preparations improving hair, skin and nail condition
- Preparations metabolising alcohol
- Preparations used to combat motion sickness
- Preparations protecting the sight
- Preparations combating meteoropathy
- Preparation improving libido
Key players on the non-pharmacy OTC market in Poland
- Key players on the non-pharmacy market
- Key players on the OTC drugs and dietary supplements market
- Key players on the preparations for infants and children market
- Key players on the function and herbal teas market
- Key players on the energy drink market
Profiles of select manufacturers from non-pharmacy sector
- US Pharmacia
- Polpharma
- GlaxoSmithKline
- Bayer
- Aflofarm
- Kruger
- Reckitt Benckiser
- Polski Lek
- Pliva
Advertising spending
Non-pharmacy distribution of OTC products in Europe
- Netherlands
- United Kingdom
- Germany
- Italy
- Hungary
- Russia
- Czech Republic
- Slovenia
Legal environment
- Classification of OTC and other health products in Poland
- Regulations governing non-pharmacy trade in OTC products
  - OTC drugs
  - Dietary supplements
- Institutions governing non-pharmacy trade in OTC products
  - OTC drugs
  - Dietary supplements and other health products
- Definition of medicinal product and dietary supplement
  - Definition of medicinal product
  - Definition of dietary supplement
Non-pharmacy distribution outlets
- Definition of non-pharmacy outlet
- Authorisation to run non-pharmacy outlet
- Qualifications of persons selling medicinal products
- Storage conditions for medicinal products
Non-pharmacy trade in OTC products
- New list of products admitted to trade
- Safety of OTC products
  - OTC drugs
  - Dietary supplements
- Advertising of OTC products in non-pharmacy trade
  - Medicinal product advertising
  - Dietary supplement advertising
- Adverse reaction regulations
- Online sales of products
- Withdrawal of medicinal products from non-pharmacy trade
- Labelling of dietary supplements
Food products for particular nutritional uses
- Legal regulations
- Definition
- Labelling and advertising
Functional food
- Legal regulations
- Definition
- Enriched food
Novel food
- Legal regulations
- Definition
- Labelling
- Introduction to trading
Herbal medicinal products
- Legal regulations
- Definition
- Safety of herbal medicinal products
Consumer behaviour
- Place of purchasing OTC pharmaceuticals
- Reasons for purchasing OTC preparations outside of pharmacy
- Factors determining the selection of OTC product
- Gender-specific differences in use of OTC preparations
Economic trends
Non-pharmacy distribution of OTC products
- Pharmaceutical wholesalers
  - Key trends
  - Profiles of key wholesalers of OTC products
  - in non-pharmacy segment
  - Eko-Era
  - Lekkerland
  - Ruch
  - Mogo
  - Polski Tyton
  - KDWT
General stores
Structure of non-pharmacy distribution of OTC products in general stores
- Analgesics
- Cold and flu remedies
- Gastric preparations
- Vitamins and artificial sweeteners
- Baby food
- Functional teas
- Energy drinks
Hypermarkets
Supermarkets
- Delicatessen supermarkets
Discount stores
Small stores
- Convenience stores
- Other small general stores
Drugstores
Petrol stations
Kiosks
Herbal-medical shops
Specialist medical supplies shops
List of graphs
List of tables
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