OTC market in Central and Eastern Europe 2009

Comparative analysis and development forecasts for 2009-2011

Publication Date	August 2009
Publisher	PMR Publications
Product Type	Report
Pages	275
ISBN Number	not applicable
Product Code	PMR00026

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Summary

OTC market in Central and Eastern Europe 2009 is a 2nd edition of the report. The study offers a detailed overview of the over the counter medicines sector, with special attention given to its most important markets: Russia, Poland, Romania, Hungary, Ukraine, the Czech Republic, Bulgaria, Slovakia, Slovenia and Croatia.
It analyses the conditions governing business management and provides crucial information regarding the OTC market's present condition, as well as opportunities and obstacles for its future development.
The report features a comparative analysis of ten Central and Eastern European countries with respect to the most important elements of the sector, which completes this exhaustive overview of the OTC market in Central and Eastern Europe.

The report contains:

latest market data
sales forecasts for 2009-2011
top OTC manufacturers at work in the marketplace
product distribution channel details (wholesale, pharmacy, non-pharmacy and online sales)
customer behaviour and trends

Content

Report methodology
Executive summary
OTC markets in CEE countries
- Comparative analysis of OTC markets in CEE region
  - OTC market value between 2007 and 2011
  - OTC share as a proportion of overall pharmaceutical market
  - Share of dietary supplements as a proportion of overall OTC market
- Russia
  - Main trends and events on OTC market
  - OTC market value
  - Prices of OTC products
  - Switch from Rx to OTC
  - Best selling OTC products
- Poland
  - Main trends and events on OTC market
  - OTC market value
  - Prices of OTC products
  - Switch from Rx to OTC
  - Best selling OTC products
- Ukraine
  - Main trends and events on OTC market
  - OTC market value
  - Prices of OTC products
  - Switch from Rx to OTC
  - Best selling OTC products
- Czech Republic
  - Main trends and events on OTC market
  - OTC market value
  - Prices of OTC products
  - Switch from Rx to OTC
- Romania
  - Main trends and events on OTC market
  - OTC market value
  - Prices of OTC products
  - Switch from Rx to OTC
  - Best selling OTC products
- Bulgaria
  - Main trends and events on OTC market
  - OTC market value
  - Prices of OTC products
  - Switch from Rx to OTC
  - Best-selling OTC products
- Hungary
  - Market trends and events on OTC market
  - OTC market value
  - Prices of OTC products
  - Switch from Rx to OTC
- Slovakia
  - Main market trends and events on OTC market
  - OTC market value
  - Prices of OTC products
  - Switch from Rx to OTC
  - Best selling OTC products
- Croatia
  - OTC market value
  - Switch from Rx to OTC
  - Prices of OTC products
- Slovenia
  - OTC market value
  - Switch from Rx to OTC
  - Prices of OTC products
Advertising of OTC products in CEE countries
- General trends
- Russia
  - Legal framework
  - Spending on OTC advertising
- Poland
  - Legal framework
  - Spending on OTC advertising
- Ukraine
  - Legal framework
  - Spending on OTC advertising
- Czech Republic
  - Legal framework
  - Spending on OTC advertising
- Romania
  - Legal framework
  - Spending on OTC advertising
- Bulgaria
  - Legal framework
  - Spending on OTC advertising
- Hungary
  - Legal framework
  - Spending on OTC advertising
- Slovakia
  - Legal framework
  - Spending on OTC advertising
- Croatia
- Slovenia
Key manufacturers
- Profiles of selected local manufacturers on OTC market in CEE
- Key players in selected CEE countries
  - Russia
  - Poland
  - Ukraine
  - Czech Republic
  - Romania
  - Hungary
  - Slovakia
Distribution
- Russia
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Non-pharmacy sales
  - Online sales
- Poland
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Non-pharmacy sales
  - Online sales
- Ukraine
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Pharmacy points and pharmacy kiosks
  - Non-pharmacy sales
  - Online sales
- Czech Republic
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Non-pharmacy sales
  - Online sales
- Romania
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Non-pharmacy sales
  - Online sales
- Bulgaria
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Drugstores
  - Non-pharmacy sales
  - Online sales
- Hungary
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Non-pharmacy sales
  - Online sales
- Slovakia
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Non-pharmacy sales
  - Online sales
- Croatia
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Drugstores
- Slovenia
  - Pharmaceutical wholesalers
  - Pharmacy distribution
  - Non-pharmacy sales
  - Online sales
- Comparative analysis of distribution in CEE
  - Non-pharmacy sales
  - Ratio of population to number of pharmacies
Key macroeconomic and demographic indicators in CEE countries
- Macroeconomic overview
  - GDP growth
  - Inflation rates
  - Unemployment rates
  - Wage levels
- Demographic indicators
  - Population
  - Urbanisation
Consumer behaviour pertaining to OTC intake
- OTC intake
- Impact of global financial crisis on OTC intake
- Factors influencing OTC purchase
- Popularity of self-medication
- Physical activity
- Smoking prevalence
- Internet use
Epidemiological trends
- Subjective assessment of health
- Life expectancy at birth
- Weight problems
- Problems with sight
- Sleep problems
- Psychological problems: stress and depression
- Osteoporosis
- Pain
  - Neck pain
  - Upper limb pain
  - Lower limb pain
  - Back pain
- Comparison of CEE with Western Europe
List of graphs
- 1. Value (bn) and y-o-y change of the OTC products market in CEE, 2007-2011
- 2. Share of individual OTC markets as a proportion of total OTC market in CEE, 2008
- 3. Value (bn) and y-o-y change of the OTC products market in CEE, 2007-2011
- 4. Average CAGR for the analysed CEE countries for years 2009-2011
- 5. Share of OTC drugs in total pharmaceutical markets of CEE region, 2008
- 6. Share of dietary supplements market value as a proportion of total OTC market in selected CEE countries, 2008
- 7. Pharmacy sales of OTC products in Russia, by product category, 2008
- 8. Share of OTC drugs as a proportion of the Russian pharmaceutical market, by value, 2008
- 9. Value (bn) and y-o-y change in the OTC drugs market in Russia, 2006-2011
- 10. OTC drugs market in Russia by country of origin, by sales value, 2008
Incidence of lower back pain in selected CEE countries, 2007
List of tables
- 1. Annual average exchange rates used for this report (euro to national currency unit), 2006-2008
- 2. Value of OTC drugs market in Russia, 2008
- 3. Value of dietary supplements pharmacy market in Russia, 2008
- 4. Selected best selling OTC products in ATC categories in Poland, 2008
- 5. Best selling OTC drugs in Ukraine, by sales value, 2008
- 6. Best selling dietary supplements in Ukraine, by sales value, 2008
- 7. Substances switched from Rx to OTC in the Czech Republic, 2007
- 8. Best selling OTC drugs in Romania, by sales volume, Q1 2009
- 9. Best selling dietary supplements in Romania, by sales value, 2009
- 10. Best-selling dietary supplements in Bulgaria, by sales value, 2008
- 11. Selected Rx to OTC switches in Slovenia, 2005-2009
- 12. Selected leading advertisers of OTC drugs in Russia, by number of advertisements, January-March 2009
- 13. Selected most frequently advertised brands of OTC products in Russia, by number of advertisements, January-March 2009
- 14. Top five pharma advertisers' in retailers' promotional magazines in Poland, by number of ads, 2007-2008
- 15. Top 10 OTC drug brands in terms of TV advertising spending in Ukraine, by amount spent, in 2008
- 16. Top 10 TV advertisers of OTC drugs in Ukraine, by amount spent, 2008
- 17. Top advertisers of OTC products in the Czech Republic, by amount spent, 2008
- 18. Top advertisers of OTC products in Romania, by amount spent, 2008
- 19. Top TV advertisers of OTC products in Bulgaria, by amount spent, 2008
- 20. Top advertisers of OTC products in Hungary, by amount spent, 2008
- 21. Top OTC advertising brands in terms of advertising spending in Hungary, by amount spent, 2007-2008
- 22. Selected new OTC brands with the highest advertising spending figures in Hungary, 2008
- 23. Selected prominent advertisers of OTC drugs and parapharmaceuticals in Slovakia, by amount spent, 2008
- 24. Walmark's presence in the Central and Eastern European countries, 2008
- 25. Top 10 manufacturers of OTC drugs and dietary supplements in Ukraine, 2008
- 26. Largest OTC drug manufacturers in Slovakia, by sales value, 2008
- 27. Comparison of alternative OTC drug distribution channels in selected CEE countries, 2009