U.S. Pharmaceuticals 2009 Go-to-Market Strategy Guide

Publication Date	March 2009
Publisher	IDC
Product Type	Report
Pages	21
ISBN Number	not applicable
Product Code	IDC07394

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Summary

This Health Industry Insights report provides an industry go-to-market strategy guide that details the IT trends, challenges, and opportunities that will shape the pharmaceutical industry in 2009. From reporting on the general health of the industry, zeroing in on the fastest-growing geographic segments and top technology buyers, to providing key IT budget and industry metrics, this guide gives pharmaceutical companies a bird's-eye view of everything they need to know to build a go-to-market plan for the coming year.

"IT spending in the pharmaceutical industry continues to grow, despite the economic downturn. Software investment is expected to outpace hardware and IT service spend, but we expect 2009 to be a difficult year for IT service providers, which will not be able to maintain the healthy growth rates they've experienced over the past few years. IT service dollars are quickly drying up as projects are redirected back in-house to shared IT service groups." - Eric Newmark, research manager, Health Industry Insights

Content

Health Industry Insights Opinion
In This Report
Situation Overview
- Industry Health and Outlook for 2009
  - Industry Shape and Size
  - Industry Indicators and Key Business Metrics
  - Table: U.S. Pharmaceutical Industry Health and Outlook for 2009: Industry Indicators and Key Metrics
  - Figure: U.S. Pharmaceutical Industry Value of Shipments and Inventory, 1Q03-4Q08
Future Outlook
- Business Initiatives That Will Drive IT Investments in 2009
- Figure: U.S. Pharmaceutical Industry Top Critical Business Initiatives, 2008
  - 2009 Predictions
- 2009 IT Investment Priorities for the Pharmaceutical Industry
- Table: U.S. Pharmaceutical Industry IT Spending, 2008 and 2009
- Figure: U.S. Pharmaceutical IT Budget Share by Segment, 2009
  - 2009 Software Investment Priorities for the Pharmaceutical Industry
  - Table: U.S. Pharmaceutical Industry Software Spending by Segment, 2008 and 2009 ($M)
  - Figure: U.S. Pharmaceutical Industry Top Application Investment Plans, 2009
  - 2009 Infrastructure Investment Priorities for the Pharmaceutical Industry
  - Table: U.S. Pharmaceutical Industry Hardware Spending by Technology, 2008 and 2009 ($M)
  - Table: U.S. Pharmaceutical Industry Storage Systems Spending by Environment, 2008 and 2009 ($M)
  - Figure: U.S. Pharmaceutical Industry Server Installation Share by Platform, 2008
  - Table: U.S. Pharmaceutical Industry Server Spending by Platform, 2008 and 2009 ($M)
  - 2009 Communications Investment Priorities for the Pharmaceutical Industry
  - Figure: U.S. Pharmaceutical Industry Top Communications Equipment Priorities, 2008
  - Figure: U.S. Pharmaceutical Industry Top Telecommunications Services Priorities, 2008
  - 2009 Services Investment Priorities for the Pharmaceutical Industry
  - Table: U.S. Pharmaceutical Industry Services Spending by Segment, 2008 and 2009 ($M)
  - Figure: U.S. Pharmaceutical Industry Sourcing Preferences for Business Process Outsourcing, 2009
Essential Guidance
- Going to Market in the Pharmaceutical Industry
- Table: Issues Facing Key Decision Makers in the Pharmaceutical Industry
- Table: U.S. Pharmaceutical Industry IT Spending for the Top 5 Vendors, 2009
- Figure: U.S. Pharmaceutical Industry IT Spending Growth for the Top 5 Vendors, 2009
- Table: U.S. Process Manufacturing IT Spending for the Top 5 States, 2009
- Figure: U.S. Process Manufacturing IT Spending Growth for the Top 5 States, 2009
- Competing Effectively in the Pharmaceutical Industry
- Table: Worldwide Revenue for the Top 5 IT Vendors, 2007
- Table: Worldwide Revenue for the Top 5 Software Vendors, 2007
- Table: U.S. Services Revenue for the Top 5 Vendors, 2007
Learn More
- Related Research
- Synopsis