Delivering Maximum Brand Impact Via Pharmaceutical Market Analytics

Publication Date	July 2007
Publisher	Best Practices
Product Type	Report
Pages	54
ISBN Number	not applicable
Product Code	BPC00014

Price

£2,395.00
approximately: $3,489 | €2,764

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Summary

Please note: this product includes both PDF and Print version

Market analytics functions play a key role in helping pharmaceutical and biotechnology companies make informed decisions, avoid risk, and uncover opportunities for growth. Although market analytics insights can be vital to corporate success, the function's full value often remains unrealized.

This research examines how to maximize the business value of analytics through optimal structuring, staffing and positioning of analytics activities. Executives can use this information to demonstrate business value and win the recognition and resources needed to achieve and sustain high performance levels.

This research is focused on major topic areas:

(1) Hiring for Market Analytics Performance Excellence,
(2) Delivering High-Impact Services,
(3) Building Effective Relationships with Key Stakeholders,
(4) Structuring to Support Healthy Product Growth, and
(5) Winning Corporate Recognition and Support.

Content

Executive SummaryPage
- Introduction
- Research Approach
- Participating Companies
- Key InsightsPage
- Key Findings
- Analytics Activities Included in the Study
Hiring for Market Analytics Performance ExcellencePage
- Introduction
- Number of FTEsPage
- Outsourcing
Delivering High Impact Analytics ServicesPage
- Introduction
- Primary Departments for ActivitiesPage
- Responsibility for ActivitiesPage
Building Effective Relationships with Key StakeholdersPage
Structuring to Support Healthy Product GrowthPage
- Introduction
- CentralizationPage
- Departmental Alignment
- Activities Integration
Market Analytics Organizational Evolution
- Generalist Model
- Differentiated Model
- Specialist ModelPage
- Distributed Model
Indicators of Need for Evolution and GrowthPage
Winning Corporate Recognition and SupportPage
- IntroductionPage
- Gaining Senior Management SupportPage
- Cultivating RelationshipsPage
- Delivering Great Work
- Performance MeasurementPage
Lessons Learned