Delivering Maximum Brand Impact via Pharmaceutical Market Analytics
| Publication Date | July 2007 |
|---|---|
| Publisher | Best Practices |
| Product Type | Report |
| Pages | 54 |
| ISBN Number | not applicable |
| Product Code | BPC00014 |
Buy this product or for assistance call +44 20 7060 7474
Summary
Market analytics functions play a key role in helping pharmaceutical and biotechnology companies make informed decisions, avoid risk, and uncover opportunities for growth. Although market analytics insights can be vital to corporate success, the function's full value often remains unrealized.
This research examines how to maximize the business value of analytics through optimal structuring, staffing and positioning of analytics activities. Executives can use this information to demonstrate business value and win the recognition and resources needed to achieve and sustain high performance levels.
This research is focused on major topic areas: (1) Hiring for Market Analytics Performance Excellence, (2) Delivering High-Impact Services, (3) Building Effective Relationships with Key Stakeholders, (4) Structuring to Support Healthy Product Growth, and (5) Winning Corporate Recognition and Support.
Content
- Executive Summary
- Introduction
- Research Approach
- Participating Companies
- Key Insights
- Key Findings
- Analytics Activities Included in the Study
- Hiring for Market Analytics Performance Excellence
- Introduction
- Number of FTEs
- Outsourcing
- Delivering High Impact Analytics Services
- Introduction
- Primary Department for Activities
- Responsibility for Activities
- Building Effective Relationships with Key Stakeholders
- Introduction
- Structuring to Support Healthy Product Growth
- Introduction
- Centralization
- Departmental Alignment
- Activities Integration
- Market Analytics Organizational Evolution
- Indicators of Need for Evolution and Growth
- Winning Corporate Recognition and Support
- Gaining Senior Management Support
- Cultivating Relationships
- Delivering Great Work
- Performance Measurement
- Lessons Learned
- List of Figures
- Figure S.1-Participating Companies
- Figure S.2-Job Titles of Participants
- Figure S.3-Participant Company Size
- Figure S.4-Years of Analytic Experience
- Figure 1.1-Essential Employee Experience, Skills, & Attributes
- Figure 1.2-Essential Employee Experience
- Figure 1.3-Essential Employee Skills & Competencies
- Figure 1.4-Essential Employee Attributes
- Figure 1.5-Key Analytics Skills in Early Stage Organizations
- Figure 1.6-FTE: Headcount by Company
- Figure 1.7-Benchmark Partner Observations on FTE Requirements
- Figure 1.8-Outsourcing Detail
- Figure 1.9-Extent of Outsourcing
- Figure 1.10-Reasons for Outsourcing
- Figure 2.1-Top Rated Activities
- Figure 2.2-Activity Impact Scoring: Weighted Rankings
- Figure 2.3-Primary Departments for Analytics Activities
- Figure 2.4-Other Departments for Analytics Activities
- Figure 2.5-Job Titles with Ultimate Responsibility for Activities
- Figure 2.6-Job Titles by Analytics Activity
- Figure 3.1-Sales Analytics Customers
- Figure 3.2-Marketing Analytics Customers
- Figure 3.3-Business Development Analytics Customers
- Figure 3.4-Forecasting Analytics Customers
- Figure 3.5-Collaborators for Sales Analytics Activities
- Figure 3.6-Collaborators for Marketing Analytics Activities
- Figure 3.7-Collaborators for Business Development Analytics Customers
- Figure 3.8-Collaborators for Forecasting Analytics Activities
- Figure 3.9-Lessons Learned: Stakeholder Relationships
- Figure 4.1-Organizational Structure at Surveyed Companies
- Figure 4.2-Tips from a 30-Year Analytics Veteran
- Figure 4.3-Market Analytics Evolution Conceptual Model
- Figure 4.4-Generalist Model
- Figure 4.5-Generalist Model, 2
- Figure 4.6-Evolution of Analytics Activities
- Figure 4.7-Differentiated Model
- Figure 4.8-Differentiated Model, 2
- Figure 4.9-Specialist Model
- Figure 4.10-Specialist Model, 2
- Figure 4.11-Distributed Model
- Figure 4.12-Distributed Model, 2
- Figure 4.13-Distributed Model: Large Company Example
- Figure 5.1-Essential Building Blocks for Market Analytics Success
- Figure 5.2-Delivering Value to Achieve Organizational Recognition
- Figure 5.3-Strategies and Tactics for Building Value
- Figure 5.4-Effectiveness Measurement
- Figure 5.5-Performance Metrics
- Figure 5.6-Feedback Methods
Delivery Details
PDF:Delivered by email within 12 to 24 hours of placing the order (Mon-Fri)
PRINT/CD-ROM:Despatched within 2 to 4 working days.
Product features / use
| Scope | Expert Insight/Opinion | ![]() |
| Level | General Industry Strategies | ![]() |
| Features | Primary Research Data | ![]() |
Related Products
Pharma & Healthcare
- Animal / Veterinary
- Biotechnology
- Cardiovascular
- Company Financials
- Company Reports (Pharmaceutical)
- Country Reports (Pharmaceutical)
- Deals & Alliances
- Dental
- Diagnostics
- Dietary
- Diseases
- Drug Delivery
- Drug Discovery
- Finance / Investment
- General Industry
- Generic Drugs
- Healthcare
- IT & eHealth
- Management / Strategy
- Medical Devices
- Medical Supplies
- OTC drugs
- Pharma Chemicals
- Pharmacy
- Prescription Drugs
- Production / Manufacturing
- Regulation & Policy
- Research (R&D)
- Sales & Marketing
- Technology
- Therapeutic
- Treatments
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