Improve Market Research Impact

Content

• Chapter 1: Communication Strategies and Market Research's Expanding Role
  • Ranking market research challenges
  • ROI measurement by percentage of companies
  • Percentage of market research activities that utilize the Internet, 2003 versus 2008
  • Hours of initial training for new market research analysts, by company size
  • Hours of training for market research analysts throughout their first year, by company size
  • Hours of ongoing training for experienced market research analysts, by company size
• Chapter 2: Market Research Structure, Budgets and Staffing
  • Select surveyed companies' organizational structures
  • Percentage of companies with a dedicated market research function
  • Internal departments involved in collecting market research
  • Internal departments involved in analyzing market research
  • US and restofworld market research budgets, 2007 and 2008, by company size
  • Departments that contribute funding to market research
  • Brandlevel market research spending, by phase
  • Market research spending for 13 therapeutic areas, by phase
  • US and restofworld market research spending 2007 and 2008, by phase
  • Market research analyst compensation based on experience (manager or executive level), broken down by company size
• Chapter 3: Optimizing Market Research Product Support
  • Allocation of market research budgets: primary versus secondary research
  • Allocation of market research budgets: qualitative versus quantitative research
  • Breakdown of market research spending, by activity
  • Breakdowns of companies using market research studies (e.g., brand awareness, market sizing)
  • Starting phase for various market research studies
  • Types of research conducted using online communities
  • Effectiveness of primary and secondary research using online communities
  • Most commonly outsourced activities
  • Percentage of overall US market research budget spent outsourced activity - by company and company size
  • US market research dollars outsourced by year and by company size
  • Percentage of overall restofworld market research budget spent on outsourced activities
• Charts and Graphics
  • Figure 1.1: Ranking Market Research Challenges
  • Figure 1.2: ROI Measurement by Percentage of Companies
  • Figure 1.3: Companies with a Sharing System for Past Research
  • Figure 1.4: Percentage of Market Research Activities that Utilize the Internet 2003 vs. 2008
  • Figure 1.5: Hours of Initial Training for New Market Research Analysts
  • Figure 1.6: Hours of Initial Training for New Market Research Analysts: Large Companies
  • Figure 1.7: Hours of Initial Training for New Market Research Analysts: Midsized Companies
  • Figure 1.8: Hours of Initial Training for New Market Research Analysts: Small Companies
  • Figure 1.9: Hours of Training for Market Research Analysts throughout Their First Year
  • Figure 1.10: Hours of Training for Market Research Analysts throughout Their First Year: Large Companies
  • Figure 1.11: Hours of Training for Market Research Analysts throughout Their First Year: Midsized Companies
  • Figure 1.12: Hours of Training for Market Research Analysts throughout Their First Year: Small Companies
  • Figure 1.13: Hours of Ongoing Training for Experienced Market Research Analysts
  • Figure 1.14: Hours of Ongoing Training for Experienced Market Research Analysts: Large Companies
  • Figure 1.15: Hours of Ongoing Training for Experienced Market Research Analysts:Midsized Companies
  • Figure 1.16: Hours of Ongoing Training for Experienced Market Research Analysts: Small Companies
  • Figure 2.1: Years Market Research Function Has Been In Place Market Research Organizational Structures
  • Figure 2.2: Company U's Integrated Market Research Structure
  • Figure 2.3: Company T's Market Research Structure
  • Figure 2.4: Company O's Market Research Structure
  • Figure 2.5: Company X's Market Research Structure
  • Figure 2.6: Market Research Structural Alignment
  • Figure 2.7: Percentage of Companies with a Dedicated Market Research Function
  • Figure 2.8: Internal Departments Involved in Collecting Market Research
  • Figure 2.9: Internal Departments Involved in Analyzing Market Research
  • Figure 2.10: Percentage of Market Research Groups Aligned to Support Specific Brands
  • Figure 2.11: Overall Breakdown of Market Research Funding Sources
  • Figure 2.12: 2008 US Market Research Budgets
  • Figure 2.13: 2007 US Market Research Budgets
  • Figure 2.14: 2008 RestOfWorld Market Research Budgets
  • Figure 2.15: 2007 RestOfWorld Market Research Budgets
  • Figure 2.16: US Market Research Budget Change: 2007 vs. 2008
  • Figure 2.17: RestofWorld Market Research Budget Change: 2007 vs. 2008
  • Figure 2.18: US Market Research Budgets 2007 vs. 2008: Large Companies
  • Figure 2.19: RestofWorld Market Research Budgets 2007 vs. 2008: Large Companies
  • Figure 2.20: US Market Research Budgets 2007 vs. 2008: MidSized Companies
  • Figure 2.21: RestofWorld Market Research Budgets 2007 vs. 2008: MidSized Companies
  • Figure 2.22: US Market Research Budgets 2007 vs. 2008: Small Companies
  • Figure 2.23: RestofWorld Market Research Budgets 2007 vs. 2008: Small Companies
  • Figure 2.25: Departments that Contribute Funding to Market Research
  • Figure 2.26: Percentage of Market Research Budget Funding by Department
  • Figure 2.27: Companies' Overall Market Research Spending by Phase for Companies Spending in Those Phases
  • Figure 2.28: Percentage of Participating Companies with PreClinical Market Research Spending
  • Figure 2.29: PreClinical Market Research Spending
  • Figure 2.30: Percentage of Participating Companies with Phase 1 Market Research Spending
  • Figure 2.31: Phase 2 Market Research Spending
  • Figure 2.32: Percentage of Participating Companies with Phase 2 Market Research Spending
  • Figure 2.33: Phase 2 Market Research Spending
  • Figure 2.34: Percentage of Participating Companies with Phase 3 Market Research Spending
  • Figure 2.35: Phase 3 Market Research Spending
  • Figure 2.36: Percentage of Participating Companies with Registration and Launch Market Research Spending
  • Figure 2.37: Registration and Launch Market Research Spending
  • Figure 2.38: Percentage of Participating Companies with Phase 4 Market Research Spending
  • Figure 2.39: Phase 4 Market Research Spending
  • Figure 2.40: Market Research Budget Supporting a Product on the Market
  • Figure 2.41: Average Market Research Spending by Development Phase: Cardiology & Thrombosis
  • Figure 2.42: Average Market Research Spending by Development Phase: CNS & Psychology
  • Figure 2.43: Average Market Research Spending by Development Phase: Dermatology
  • Figure 2.44: Average Market Research Spending by Development Phase: Endocrinology
  • Figure 2.45: Average Market Research Spending by Development Phase: Gastroenterology
  • Figure 2.46: Average Market Research Spending by Development Phase: Hematology
  • Figure 2.47: Average Market Research Spending by Development Phase: Infectious Disease
  • Figure 2.48: Average Market Research Spending by Development Phase: Musculoskeletal
  • Figure 2.49: Average Market Research Spending by Development Phase: Oncology
  • Figure 2.50: Average Market Research Spending by Development Phase: Respiratory
  • Figure 2.51: Average Market Research Spending by Development Phase: Urology
  • Figure 2.52: Average Market Research Spending by Development Phase: Women's Health
  • Figure 2.53: Average Market Research Spending by Development Phase: Medical Devices
  • Figure 2.54: US Market Research Staffing: 2008
  • Figure 2.55: US Market Research Staffing: 2007
  • Figure 2.56: Changes to US Market Research Staffing 2007 to 2008
  • Figure 2.57: US Market Research Staffing 2007 vs. 2008: Large Companies
  • Figure 2.58: US Market Research Staffing 2007 vs. 2008: MidSized Companies
  • Figure 2.59: US Market Research Staffing 2007 vs. 2008: Small Companies
  • Figure 2.60: RestOfWorld Market Research Staffing: 2008
  • Figure 2.61: RestOfWorld Market Research Staffing: 2007
  • Figure 2.62: Changes to RestofWorld Market Research Staffing 2007 to 2008
  • Figure 2.63: RestofWorld Staffing 2007 vs. 2008: Large Companies
  • Figure 2.64: RestofWorld Staffing 2007 vs. 2008: MidSized Companies
  • Figure 2.65: RestofWorld Staffing 2007 vs. 2008: Small Companies
  • Figure 2.66: Market Research Analyst Compensation Based on Experience
  • Figure 2.67: Market Research Analyst Compensation Based on Experience: Large Companies
  • Figure 2.68: Market Research Analyst Compensation Based on Experience: MidSized Companies
  • Figure 2.69: Market Research Manager Compensation Based on Experience
  • Figure 2.70: Market Research Manager Compensation: Large Companies
  • Figure 2.71: Market Research Manager Compensation: MidSized Companies
  • Figure 2.72: Market Research Executive Compensation Based on Experience
  • Figure 2.73: Market Research Executive Compensation Based on Experience: Large Companies
  • Figure 2.74: Market Research Executive Compensation Based on Experience: MidSized Companies
  • Figure 3.1: Percentage Breakdown of Companies' Market Research Activities
  • Figure 3.2: Average Length of Time to Complete Activities
  • Figure 3.3: Allocation of Market Research Budgets: Primary vs. Secondary Research
  • Figure 3.4: Allocation of Market Research Budgets: Qualitative vs Quantitative Research
  • Figure 3.5: Breakdown of Market Research Spending by Activity: PreClinical
  • Figure 3.6: Market Research Activities: PreClinical
  • Figure 3.7: Breakdown of Market Research Spending by Activity: Phase 1
  • Figure 3.8: Market Research Activities: Phase 1
  • Figure 3.9: Breakdown of Market Research Spending by Activity: Phase 2
  • Figure 3.10: Market Research Activities: Phase 2
  • Figure 3.11: Breakdown of Market Research Spending by Activity: Phase 3a
  • Figure 3.12: Market Research Activities: Phase 3a
  • Figure 3.13: Breakdown of Market Research Spending by Activity: Phase 3b
  • Figure 3.14: Market Research Activities: Phase 3b
  • Figure 3.15: Breakdown of Market Research Spending by Activity: Registration and Launch
  • Figure 3.16: Market Research Activities: Registration and Launch
  • Figure 3.17: Breakdown of Market Research Spending by Activity: Phase 4
  • Figure 3.18: Market Research Activities: Phase 4 Studies by Phase
  • Figure 3.19: Percentage of Companies Utilizing Brand Awareness Studies by Phase
  • Figure 3.20: Percentage of Companies Utilizing Pricing Studies by Phase
  • Figure 3.21: Percentage of Companies Utilizing Competitor Analysis Studies by Phase
  • Figure 3.22: Percentage of Companies Utilizing Needs Assessment Studies by Phase
  • Figure 3.23: Percentage of Companies Utilizing Market Sizing Studies by Phase
  • Figure 3.24: Percentage of Companies Utilizing Concept Testing Studies by Phase
  • Figure 3.25: Percentage of Companies Utilizing Market Potential Studies by Phase
  • Figure 3.26: Phase Companies Begin Collecting Data for a New Product Launch
  • Figure 3.27: Phase Companies Begin Utilizing Conventions and Meetings to Collect Market Research
  • Figure 3.28: Phase Companies Begin Utilizing Internal Databases to Collect Market Research
  • Figure 3.29: Phase Companies Begin Utilizing Focus Groups to Collect Market Research
  • Figure 3.30: Phase Companies Begin Utilizing Web Surveys to Collect Market Research
  • Figure 3.31: Phase Companies Begin Utilizing Internet Portals to Collect Market Research
  • Figure 3.32: Phase Companies Begin Utilizing Online Databases to Collect Market Research
  • Figure 3.33: Phase Companies Begin Utilizing Sales to Collect Market Research
  • Figure 3.34: Phase Companies Begin Utilizing Mail Surveys to Collect Market Research
  • Figure 3.35: Phase Companies Begin Utilizing Telephone Surveys to Collect Market Research
  • Figure 3.36: Phase Companies Begin Utilizing Mystery Shoppers to Collect Market Research
  • Figure 3.37: Phase Companies Begin Utilizing Face to Face Interviews to Collect Market Research
  • Figure 3.38: Phase Companies Begin Collecting Information from Government, Advocacy Groups, Player Reps
  • Figure 3.39: Phase Companies Begin to Utilize Customer/Patient Visits to Collect Market Research
  • Figure 3.40: Phase Companies Begin Utilizing Usability Testing to Collect Market Research
  • Figure 3.41: Phase Companies Begin Utilizing Sampling to Collect Market Research
  • Figure 3.42: Phase Companies Begin Utilizing False Flag Job Seekers to Collect Market Research
  • Figure 3.43: Phase Companies Begin Utilizing Phantom Interview to Collect Market Research
  • Figure 3.44: Phase Companies Begin Utilizing Predictive Techniques for Market Research
  • Figure 3.45: Percentage of Market Research Activities that Utilize the Internet 2003 vs. 2008
  • Figure 3.46: Change in Internet Usage over the Past Five Years by Company
  • Figure 3.47: Comparison of Internet Usage 2003 vs. 2008: Small Companies
  • Figure 3.48: Comparison of Internet Usage 2003 vs. 2008: MidSized Companies
  • Figure 3.49: Comparison of Internet Usage 2003 vs. 2008: Large Companies
  • Figure 3.50: Companies Utilizing Online Communities
  • Figure 3.51: Effectiveness of Primary Research Utilizing Online Communities
  • Figure 3.52: Effectiveness of Secondary Research Utilizing Online Communities
  • Figure 3.53: Types of Research Conducted Using Online Communities
  • Figure 3.54: Maintaining Preferred Vendor Relationships
  • Figure 3.55: Vendor Relationships Management Market Research Outsourcing
  • Figure 3.56: Most Commonly Outsourced Activities
  • Figure 3.57: Percentage of Overall US Market Research Budget Spent on Outsourced Activities by Company
  • Figure 3.58: Percentage of Overall US Market Research Budget Spent on Outsourced Activities: Small Companies
  • Figure 3.59: Percentage of Overall US Market Research Budget Spent on Outsourced Activities: Midsized Companies
  • Figure 3.60: Percentage of Overall US Market Research Budget Spent on Outsourced Activities: Large Companies
  • Figure 3.61: US Market Research Dollars Outsourced by Year
  • Figure 3.62: US Market Research Dollars Outsourced by Year: Small Companies
  • Figure 3.63: US Market Research Dollars Outsourced by Year: Midsized Companies
  • Figure 3.64: US Market Research Dollars Outsourced by Year: Large Companies
  • Figure 3.65: Percentage of Overall RestofWorld Market Research Budget Spent on Outsourced Activities
  • Figure 3.66: Percentage of Overall RestofWorld Market Research Budget Spent on Outsourced Activities: Small Companies
  • Figure 3.67: Percentage of Overall RestofWorld Market Research Budget Spent on Outsourced Activities: Midsized Companies
  • Figure 3.68: Percentage of Overall RestofWorld Market Research Budget Spent on Outsourced Activities: Large Companies