Sales & Marketing Industry Analysis

Discover insightful information on Pharma Sales & Marketing. Reports include data on Drug Branding, Post Launch Marketing and Pharmaceutical Customer Relationship Management.

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Medical Market Research - Industry Report UK (PMS02694)
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 36 companies operating the market. It is ideal for anyone wanting to. Benchmark their...		May 2012 £350
Adapting to a New Environment: Emerging Segmentation Practice in the Pharmaceutical Industry (FWD00078)
'If you're not talking segmentation, then you're not talking marketing.' While German-born, American economist Theodore Levitt made the remark in 1960, his words carry weight even today-if not moreso. Where market segmentation...		Feb 2012 £435
Pharma Twittersphere Geography (WOT00002)
Benchmark of 15 pharma companies by geographyThis report focuses on the geographical make up of pharma twitter accounts, as well as how pharma twitter accounts compare to one another in terms of geography. Where are followers located?...		Feb 2012 £820
Pharma Twittersphere Engagement Matrix (WOT00004)
Engagement is a relationship. You have to invest in it constantly and engage consistently for it to flourish in an atmosphere of mutual trust and respect.This made us wonder: Does...		Feb 2012 £820
Pharma Twittersphere (WOT00001)
Whydot’s market research study and syndicated advisory service benchmarking how pharma companies engage via TwitterPharma Twittersphere is Whydot’s market research study and syndicated  advisory service benchmarking how pharma companies engage via twitter. The study objectives are to analyze how companies use twitter to engage...		Feb 2012 £820
Pharma Twittersphere Stakeholders (WOT00003)
In this study, we will see that healthcare professionals and patients now directly follow pharma news and updates on twitter. Their reach  is much less relevant than the fact that...		Feb 2012 £1,360
World Pharma Contract Sales Organisation (CSO) Market (VIS00328)
2011-2021How will the pharma contract sales market perform from 2011? Visiongain's report shows you potential revenues and trends to 2021, discussing opportunities and prospects. Find revenue predictions for pharma contract sales...		Sep 2011 £1,699
Pharmaceutical Wholesalers - Russia (PMW01258)
Business Performance AnalysisThe Russian Pharmaceuticals Wholesalers Industry Report This report is an in-depth financial evaluation of the Russian Pharmaceutical Wholesalers industry. Using the unique Plimsoll method of analysis, each of the largest RussianPharmaceutical...		Aug 2011 £534
Digital Marketing Talent: Who Is Pharma hiring? (FWD00051)
Digital technology-it's everywhere you look. And nowhere is the impact of digital technology more apparent than new digital job creations and hiring practices within the pharmaceutical industry. While pharma still under-spends...		Aug 2011 £355
Pharma Marketing Excellence: Lessons from Experience (FWD00061)
Marketing excellence. Over the past five years, those two words have been the subject of hype and the focus of management attention. As the pharmaceutical industry struggles with market maturation...		Aug 2011 £415
Market Access Brazil: Unlocking Pharma Potential (FWD00059)
With this year's election of president Dilma Rousseff, Brazil has indicated a willingness to encourage long-term foreign investment in the pharmaceutical industry. Yet while Rousseff has set three critical path...		Jul 2011 £555
The Impact of iPads on pharma: a Primer (FWD00060)
With the launch of Apple's iPad in April 2010, the way we use technology changed forever. Instant, portable and quick, the iPad is expected to sell 50 million units in...		Jul 2011 £175
How To Harness The Power Of Social Media In Pharmaceutical eMarketing (ELA00004)
updated 2011This report examines the Internet as it stands today for physicians, patients and Pharma, and analyzes how the old marketing strategies must change to reflect the times. We watch the...		Jun 2011 £997
Pharmaceutical Sales Force Effectiveness Metrics (ELA00001)
Are You Measuring the Wrong Things?(updated 2011)With the ever increasing pressure to ensure maximum return on investment, sales force effectiveness (SFE) is becoming a high priority area in the global pharmaceutical industry. Sales force represents the...		Jun 2011 £495
Pre-Launch Planning: Priming Your Pharmaceutical Brand for Profit and Success (ELA00003)
2011Every Pharma company today is hoping to achieve their own immediate winners, the drugs that are successful right from the start and provide years of business-sustaining profit. With this goal...		Jun 2011 £997
Pharma on Twitter: Developing a Presence (FWD00058)
Does your company have a Twitter account? Want to know what all the buzz is about? Whether you are an experienced Twitter user or just curious, Pharma on Twitter: Developing...		Jun 2011 £265
Pharma on Twitter: Developing a Presence (NXU00005)
Does your company have a Twitter account? Want to know what all the buzz is about? Whether you are an experienced Twitter user or just curious, Pharma on Twitter:...		Jun 2011 £265
Keys for Pharma Success: Integrating Social (FWD00057)
Pharma companies began their journey in social media over four years ago with a single initiative, often a Twitter account. Subsequently, they have embarked upon a process of layering their...		May 2011 £395
Market Access Europe: It's Not Just About Price (FWD00044)
'May you live in interesting times.' Considered a curse by some, the saying could also be a blessing-especially when it comes to the evolving world of market access in Europe. Given its...		May 2011 £535
Workplace Drug Testing (PHP00070)
1st EditionThis comprehensive text provides clear explanations of the effects of drugs on human performance and the need for workplace drug testing. Case studies of successful programmes are includes as well...		May 2011 £75
Keys for Pharma Success: Integrating Social (NXU00001)
Pharma companies began their journey in social media over four years ago with a single initiative, often a Twitter account. Subsequently, they have embarked upon a process of layering their...		May 2011 £395
E-detailing Trends (FWD00041)
Are we witnessing the death of the salesman? Figures from a 2009 survey of physicians suggests that might be the case. Just 17 percent of doctors say they want traditional, linear...		Mar 2011 £345
Perspective: Key Takeaways from the 2011 DIA Marketing Pharmaceuticals Conference (IDC10868)
This IDC Health Insights Perspective discusses key takeaways from the 2011 DIA Marketing Pharmaceuticals Conference held February 21–23 in Washington, D.C.		Mar 2011 £945
Pharma Blogging: Speaking Out (NXU00002)
For an industry that has often been perceived as unwilling or unable to engage directly with its customers, blogs offer Pharma companies the opportunity to connect with its communities of...		Mar 2011 £345
Business Strategy: Aggregate Spend Compliance (IDC10789)
The Next Frontier of Pharmaceutical Sales and MarketingThis IDC Health Insights report provides a snapshot of the industry's current state of readiness for aggregate spend compliance, illustrates various approaches that companies are employing, identifies IT strategies being...		Feb 2011 £2,840