Sales & Marketing Industry Analysis

Discover insightful information on Pharma Sales & Marketing. Reports include data on Drug Branding, Post Launch Marketing and Pharmaceutical Customer Relationship Management.

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Wholesale of pharmaceutical goods (Germany) - Industry Report (PMW09555)
Plimsoll's Wholesale of pharmaceutical goods (Germany) analysis is the most definitive and accurate study of the Wholesale of pharmaceutical goods (Germany) sector in 2013. The report (compiled in German language) is...
May 2013£500€593$805
Wholesale of pharmaceutical and medical goods (Russia) - Industry Report (PMW09557)
Plimsoll's Wholesale of pharmaceutical and medical goods (Russia) - Industry Report analysis is the most definitive and accurate study of the Wholesale of pharmaceutical and medical goods (Russia) - Industry...
May 2013£565€670$910
Medical Market Research - Industry Report UK (PMS02694)
Plimsoll Publishing's UK Medical Market Research Analysis provides a detailed overview of the UK Medical Market Research market and delivers a comprehensive individual analysis on the top 40 companies, including...
May 2013£350€415$564
Pharmaceutical and Medicine Industry Analysis Profile Report (AZB00072)
This Industry Analysis Profile Report has current industry statistics, charts, financial ratios, industry growth rates, average profitability, comparative financial statements with gap analysis, 25 different key operational performance indicators (covering...
Feb 2013£185€219$295
Big Data in Pharma Marketing (FWD00091)
Big data - the huge volume of digital data generated worldwide - continues to grow exponentially, opening up new opportunities and creating new challenges for the healthcare, pharmaceutical and biotech...
Jan 2013£345€409$556
Driving Brand Value in Emerging Markets (FWD00092)
Winning strategies and tacticsYour key to breaking new ground in emerging markets. It's a case of old versus new: established markets with stagnant, single-digit growth in sales versus double-digit performance in emerging markets. Yet...
Jan 2013£345€409$556
Closing the Loop: delivering real-world commercial benefit from closed-loop marketing (FWD00094)
Your step-by-step guide to adapting to real time changeOver the past decade, closed loop marketing (CLM) has been a buzzword in pharma marketing. Yet few companies employing it exploit its full potential, stymied by regulatory bottlenecks, cost, delays...
Jan 2013£345€409$556
Pinterest and Health (EPK00001)
What, Who and HowPinterest is the social media darling of the moment.  It is now officially the fastest growing social property in history.  According to ComScore, the site experienced 4,000+ percent growth between...
Dec 2012£185€219$295
Sales Force Effectiveness in Pharmaceuticals (GBI00079)
Targeted Sales Models such as Enhanced Key Account Management (KAM) and Closed-Loop Marketing (CLM) Strategies Drives Sales Force EfficiencySales Force Effectiveness in Pharmaceuticals - Targeted Sales Models such as Enhanced Key Account Management (KAM) and Closed-Loop Marketing (CLM) Strategies Drives Sales Force Efficiency Summary Leading business intelligence provider GBI Research...
Jul 2012£2,175€2,581$3,500
Adapting to a New Environment: Emerging Segmentation Practice in the Pharmaceutical Industry (FWD00078)
'If you're not talking segmentation, then you're not talking marketing.' While German-born, American economist Theodore Levitt made the remark in 1960, his words carry weight even today-if not moreso. Where market segmentation...
Feb 2012£435€516$701
Pharma Twittersphere Geography (WOT00002)
Benchmark of 15 pharma companies by geographyThis report focuses on the geographical make up of pharma twitter accounts, as well as how pharma twitter accounts compare to one another in terms of geography. Where are followers located?...
Feb 2012£840€995$1,353
Pharma Twittersphere Engagement Matrix (WOT00004)
Engagement is a relationship. You have to invest in it constantly and engage consistently for it to flourish in an atmosphere of mutual trust and respect.This made us wonder: Does...
Feb 2012£840€995$1,353
Pharma Twittersphere (WOT00001)
Whydot’s market research study and syndicated advisory service benchmarking how pharma companies engage via TwitterPharma Twittersphere is Whydot’s market research study and syndicated  advisory service benchmarking how pharma companies engage via twitter. The study objectives are to analyze how companies use twitter to engage...
Feb 2012£840€995$1,353
Pharma Twittersphere Stakeholders (WOT00003)
In this study, we will see that healthcare professionals and patients now directly follow pharma news and updates on twitter. Their reach  is much less relevant than the fact that...
Feb 2012£1,390€1,650$2,239
Pharmaceutical Wholesalers - Russia (PMW01258)
Business Performance AnalysisThe Russian Pharmaceuticals Wholesalers Industry Report This report is an in-depth financial evaluation of the Russian Pharmaceutical Wholesalers industry. Using the unique Plimsoll method of analysis, each of the largest RussianPharmaceutical...
Aug 2011£534€634$860
Digital Marketing Talent: Who Is Pharma hiring? (FWD00051)
Digital technology-it's everywhere you look. And nowhere is the impact of digital technology more apparent than new digital job creations and hiring practices within the pharmaceutical industry. While pharma still under-spends...
Aug 2011£355€421$572
Pharma Marketing Excellence: Lessons from Experience (FWD00061)
Marketing excellence. Over the past five years, those two words have been the subject of hype and the focus of management attention. As the pharmaceutical industry struggles with market maturation...
Aug 2011£415€492$668
Market Access Brazil: Unlocking Pharma Potential (FWD00059)
With this year's election of president Dilma Rousseff, Brazil has indicated a willingness to encourage long-term foreign investment in the pharmaceutical industry. Yet while Rousseff has set three critical path...
Jul 2011£555€658$894
The Impact of iPads on pharma: a Primer (FWD00060)
With the launch of Apple's iPad in April 2010, the way we use technology changed forever. Instant, portable and quick, the iPad is expected to sell 50 million units in...
Jul 2011£175€208$282
How To Harness The Power Of Social Media In Pharmaceutical eMarketing (ELA00004)
updated 2011This report examines the Internet as it stands today for physicians, patients and Pharma, and analyzes how the old marketing strategies must change to reflect the times. We watch the...
Jun 2011£997€1,183$1,606
Pharmaceutical Sales Force Effectiveness Metrics (ELA00001)
Are You Measuring the Wrong Things?(updated 2011)With the ever increasing pressure to ensure maximum return on investment, sales force effectiveness (SFE) is becoming a high priority area in the global pharmaceutical industry. Sales force represents the...
Jun 2011£495€587$797
Pre-Launch Planning: Priming Your Pharmaceutical Brand for Profit and Success (ELA00003)
2011Every Pharma company today is hoping to achieve their own immediate winners, the drugs that are successful right from the start and provide years of business-sustaining profit. With this goal...
Jun 2011£997€1,183$1,606
Pharma on Twitter: Developing a Presence (FWD00058)
Does your company have a Twitter account? Want to know what all the buzz is about? Whether you are an experienced Twitter user or just curious, Pharma on Twitter: Developing...
Jun 2011£265€314$427
Pharma on Twitter: Developing a Presence (NXU00005)
Does your company have a Twitter account? Want to know what all the buzz is about? Whether you are an experienced Twitter user or just curious, Pharma on Twitter:...
Jun 2011£265€314$427
Keys for Pharma Success: Integrating Social (FWD00057)
Pharma companies began their journey in social media over four years ago with a single initiative, often a Twitter account. Subsequently, they have embarked upon a process of layering their...
May 2011£395€469$636