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Leading Pharmaceutical Companies Marketing Tactics

Publication Date September 2009
Publisher Venture Planning Grp.
Product Type Report
Pages 60
ISBN Number not applicable
Product Code VEP00270
Buy this product or for assistance call +44 20 7060 7474

Summary

For each company, the analysis presents:

Sales force in the U.S., Europe, Asia, and other geographic regions.

Distribution strategies.

Major promotional tactics.

Content

  • Companies Mentioned
    • AstraZeneca
    • Bristol-Myers Squibb
    • GlaxoSmithKline
    • Johnson & Johnson
    • Merck
    • Novartis
    • Pfizer
    • Roche
    • Sanofi-Aventis
    • Wyeth
Delivery Details

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