Pharmaceutical Alliance Management

Nearly half of today's top-selling drugs were the result of partnerships. Companies across the industry annually spend hundreds of millions of dollars to utilize other firms' discovery, development and marketing capabilities in their quests for the next blockbusters.

This pressure to maintain strong portfolios underscores the importance of alliance management. Alliance management is a crucial step in the deal-making process. But it is here that many deals fall apart. At this stage, the burden rests on alliance management personnel to keep things running smoothly. Ensuring a thriving collaboration is a daunting responsibility requiring many parts - ample organizational support, efficient project coordination, and constant, open communication.

Companies that excel in alliance management position themselves to win new deals. Those organizations that show a penchant for successful collaborations will attract other companies looking for strong allies - in the process filling critical portfolio holes and penetrating exciting new markets.

Pharmaceutical Alliance Management focuses on overcoming post-deal management challenges. Findings and interviews with pharma and biotech industry leaders provide proven, successful approaches for partnership success. The report instructs alliance managers on how to:

• Develop a robust alliance management strategy
• Gain key stakeholders' support and organizational resources
• Cultivate deeply rooted partner relationships
• Identify and eliminate problem areas
• Monitor alliance health
• Attain partner-of-choice status