Pharmaceutical Medical Publications

Market Preparation & Strategic Support

Publication Date	September 2007
Publisher	Cutting Edge Information
Product Type	Report
Pages	323
ISBN Number	not applicable
Product Code	CUT00003

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Summary

Medical publications play such an integral to many company's overall strategies. Publications not only provide substantial value to clinical studies and research data, but also serve as a conduit for communication with scientific and medical communities. This study examines several top companies' medical publication strategies and tactics to discover and analyze medical publication best practices. From organizational structure to annual investments, this study delves into the topics most relevant to pharmaceutical medical publication teams today.

Pharmaceutical Medical Publications analyzes the inner-workings of publication strategy, development and management processes. The report provides companies with the tools to improve their medical publication efforts by comparing their spending, staffing, structure, and strategies to those of top pharmaceutical companies.

The report makes its case with metrics and techniques for spearheading medical publication efforts:

Structure and Resources - Learn how innovators develop centralized structures to lead publications and rely on cross-functional cooperation. Benchmark investment levels and outsourcing strategies of various companies.
Planning and Market Preparation - Examine top companies' medical publication objectives and goals. Analyze companies' strategy development processes and publication avenues.
Department Profiles - Explore real-world medical publication department resources, structure, development timeframes and media mixes.
Team Profiles - Uncover the resource support that top companies provide their medical publication teams with as well as the production levels of the individual teams.
Utilize this study to win additional resource support for your medical publication efforts. Apply findings from the study to streamline medical publication efforts and to elevate medical publications.

Content

The following Is A List of Metrics Included in Pharmaceutical Medical Publications. While This List Is Not Inclusive of All The Data in The Report, IT Summarizes The Main Categories and Types of Data Included in Each Chapter.
Chapter 1:
- Centralized Structure to Manage Publications
- Moderately Centralized Model
- Dedicated Medical Publications Department
- Dedicated Medical Publications Department Housed under What Functions
- Average Contributions to Annual Medical Publications' Budget
- 2005 Annual Medical Publications Budget
- 2006 Annual Medical Publications Budget
- 2007 Annual Medical Publications Budget
- 2008 Projected Annual Medical Publications Budget
- Annual Medical Publications Budget from 2005-2008
- Measure the Success of Medical Publication Efforts
- Medical Publication Ratings
- Lifecycle Stage When a Company Typically Develops a Medical Publication Strategy
- Lifecycle Stage When a Company Typically First Publishes an Abstract
- Lifecycle Stage When a Company Typically First Publishes a Manuscript
- Last Lifecycle Stage When a Company Typically Works with a Drug
- Outsourced Medical Publication Tasks
- Outsourced Annual Medical Publications Budget from 2005-2008
- Percentage of 2005 Medical Publications Budget Outsourced
- Percentage of 2006 Medical Publications Budget Outsourced
- Percentage of 2007 Medical Publications Budget Outsourced
- Percentage of Projected 2008 Medical Publications Budget Outsourced
Chapter 2:
- Medical Publication Objectives
- The Four Publications Audiences
- Functions Involved in Medical Publications Planning by Company
- Channels Leveraged in Medical Publication Efforts
- Importance of Criteria in Choosing a Publication
- Standards Companies Follow in Authoring Medical Publications
- Medical Publications Challenges
Chapter 3:
- Department-Wide Medical Publication Headcounts
- Department-Wide: Percentage of Time Allocated to Manage Outsourced Publications Work
- Department-Wide vs. Team-Wide Publication Production per FTE
- Department-Wide: Average Number of Publications
- Department Perspective: 2007 Abstracts Produced per FTE
- 2007 Department Productivity: Planned vs. Actual Manuscripts Produced
- Department Perspective: 2007 Manuscripts Produced and Published per FTE
- Brand Overview
- Brand Medical Publication Production Overview
Chapter 4:
- Medical Publication Team Headcounts (excluding Companies M & N)
- Percentage of Publication Team's Time Allocated to Manage Outsourced Work
- Team Perspective: Average Number of Publications (excluding Companies M & N)
- Team Perspective: 2007 Abstracts Produced per FTE (excluding Companies M & N)
- 2007 Team Productivity: Planned vs. Actual Manuscripts Produced (excluding Companies M & N)
- Team Perspective: 2007 Manuscripts Produced and Published per FTE
- Brand Overview
- Brand Medical Publication Production Overview
- There are 14 company profiles in Chapters 3 & 4, most of which contain the following metrics and graphics.
- Structure and Funding
- Resources
- Outsourcing Snapshot
- Production and Time Management
- Publication Criteria and Regulatory Standards
- Publication Channels Leveraged by the Company
- Typical Medical Publication Timeframe
- Goals and Ratings
- Challenges
- Brand Dashboard
- Brand Medical Publication Investments
- Brand Headcounts
- Brand Publications
- Medical Publication Impact Report