Post-Launch Brand Marketing in Select Affiliate Markets

Publication Date	January 2007
Publisher	Cutting Edge Information
Product Type	Report
Pages	87
ISBN Number	not applicable
Product Code	CUT00045

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£1,865.00
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Summary

Explore marketing budgets for 8 brands throughout their first, second and third years of market availability. The brands are marketed in the following markets:

Asia/Japan (two brands)
Australia (one brand)
Canada (one brand)
Mexico (one brand)
Philippines (one brand)
South Africa (one brand)
Sri Lanka (one brand)

Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:

Promotional Mix

Detail Aids
Samples
Speaker programs
Journal ads
Medical publications
Medical education
Patient education programs
DTC ads

Decision Support

Market research
Competitive intelligence

Market Access

Pricing strategy and analysis
Pharmacoeconomics
Reimbursement

Content

Each of The Brand Profiles in Post-Launch Brand Marketing Covers Annual Spending for The Product's First, Second and Third Years on The Market in Specific Affiliate Markets.
The Report Provides Budget Data in The following Areas:
Promotional Mix:
- Detail Aids
- Samples
- Speaker programs
- Journal ads
- Medical publications
- Medical education
- Patient education programs
- DTC ads
Decision Support:
- Market research
- Competitive intelligence
Market Access:
- Pricing strategy and analysis
- Pharmacoeconomics
- Reimbursement