Addressing the Challenges of Consumer-driven Healthcare (Review Report)

Content

• Catalyst
• Summary
• Methodology
• Executive Summary
  • Introduction
  • The Changing Role of Consumers in Healthcare (Market Focus)
  • Vendor Strategies for the Consumer-Driven Healthcare Marketplace (Strategy Focus)
  • Helping healthcare organizations compete in a consumer-driven environment (Customer Focus)
  • US Consumer-driven Healthcare IT Spending (Databook)
  • Europe Consumer-driven Healthcare IT Spending (Databook)
• The Changing Role Of Consumers In Healthcare (Market Focus)
  • Summary
  • Patients are becoming active consumers of healthcare globally
  • Defining consumerism and consumer-driven healthcare
  • Escalating out-of-pocket expenses are creating demanding consumers
  • The Internet is changing consumer behavior and influences their decision-making
  • Accessing health information online is becoming increasingly mainstream
  • The Internet is evolving into an interactive tool for managing healthcare
  • Online tools are exerting influence over consumers' interactions with their physicians
  • Governments encourage their population to participate in consumer-driven healthcare initiatives
  • Consumer-directed healthcare challenges the traditional roles of providers and payers
  • Healthcare organizations are feeling the heat of consumer-driven healthcare right now
  • Challenges for providers and payers are more cultural rather than technological
  • Collaboration across different stakeholders will be key in consumer-driven healthcare
  • Providers and payers must apply lessons learned from the banking and retail industries
  • Healthcare organizations are implementing different technologies to address challenges
  • Personal health records are a top priority for providers within the consumer-driven marketplace
  • But investing in technology such as a PHR is primarily a business decision
  • Linking financial systems and services to clinical systems such as a PHR will be the norm
• Actions
  • Being innovative and flexible may be the best way to help your customers
  • Focus on service offerings and ongoing customer support
  • Align yourself with the pain points
  • Consumerism is a global phenomenon with separate local implications
• Vendor Strategies For The Consumer-Driven Healthcare Marketplace (Strategy Focus)
  • Summary
  • Vendors must help healthcare organizations translate challenges into actionable projects
  • A successful vendor strategy begins with a deep understanding of the challenges facing payers and providers
  • An effective vendor strategy aligns with the industry's pain points and translates them into solutions
  • Developing partnerships must be an essential part of a vendor's go-to-market strategy
  • Partnerships can provide stability in a nascent and unstable market
  • Partnerships can offer a more long-term commitment to success
  • Partnerships developed as strategic alliances are an effective way to leverage competencies
• Actions
  • Vendors adopting a wait-and-see strategy will do so at their own peril
  • Successful vendor strategies do not understimate competition from new players
  • It is not too early to extend to global markets - through partnerships
• Helping Healthcare Organizations Compete In A Consumer-Driven Environment (Customer Focus)
  • Summary
  • Consumer-driven healthcare is here and visibly impacting healthcare organizations
  • Consumerism in healthcare is the product of several market forces
  • Consumerism is felt by all stakeholders in healthcare, and particularly by providers
  • Providers are faced with new types of challenges related to both culture and technology
  • Although adoption of EHRs and PHRs is low, healthcare providers recongize their value
  • Adoption of EHRs and PHRs remains low
  • Yet, EHRs and PHRs are a top priority for healthcare organizations
  • Providers prioritize IT spending with the consumer in mind
  • Healthcare organizations require technological progress that addresses standards and integration obstacles
  • Electronic health records will pave the wave for the adoption of other consumer-driven healthcare technologies, such as PHRs
• Actions
  • Target patient-centric services and products
  • Stay in front of market trends as there is no room for error with your healthcare clients
  • Do not lose sight of your other target customer: the consumer
• Us Consumer-Driven Healthcare It Spending (Databook)
  • Introduction
  • Definitions
  • Introduction
  • Total US Consumer-driven Healthcare IT spending 2006-2011
  • Total US consumer-driven healthcare IT spending by solution 2006-2011
  • US IT spending on EHRs by technology segment 2006 - 2011
  • US IT spending on portals by technology segment 2006 - 2011
  • US IT spending on CRM by solution segment 2006 - 2011
• Europe Consumer-Driven Healthcare It Spending (Databook)
  • Introduction
  • Total Europe Consumer-driven Healthcare IT spending 2006-2011
  • Total Europe consumer-driven healthcare IT spending by solution 2006-2011
  • Europe IT spending on EHRs by technology segment 2006 - 2011
  • Europe IT spending on portals by technology segment 2006 - 2011
  • Europe IT spending on CRM by solution segment 2006 - 2011
• Appendix
  • Definitions
  • Extended methodology
  • Datamonitor's ongoing primary research efforts
  • External secondary research and sources
• Further reading
  • Ask the analyst
• List of Tables
  • Table 1: Total US Consumer-driven Healthcare IT Spending 2006-2011
  • Table 2: Total US consumer-driven healthcare IT spending by solution 2006-2011
  • Table 3: US IT spending on EHRs by technology segment 2006-2011
  • Table 4: US IT spending on portals by technology segment 2006-2011
  • Table 5: US IT spending on CRM by solution segment 2006-2011
  • Table 6: Total Europe Consumer-driven Healthcare IT Spending 2006-2011
  • Table 7: Total Europe consumer-driven healthcare IT spending by solution 2006-2011
  • Table 8: Europe IT spending on EHRs by technology segment 2006-2011
  • Table 9: Europe IT spending on portals by technology segment 2006-2011
  • Table 10: Europe IT spending on CRM by solution segment 2006-2011
• List of Figures
  • Figure 1: Out-of-pocket expenses continue to increase
  • Figure 2: Consumers increasingly turn to online sources for health-related information (Q. : I have accessed the following sources of health information in the past 6 months...)
  • Figure 3: Online tools are exerting influence over consumers' interactions with their physicians
  • Figure 4: Collaboration with payers and catering to consumer demands challenges the cultural and core business processes of healthcare organizations across geographic markets
  • Figure 5: Providers plan to address some of their challenges by implementing IT projects such as personal health records (PHRs)
  • Figure 6: Vendor marketing messages should address specific challenges faced by healthcare organizations
  • Figure 7: An effective vendor strategy aligns with the industry's pain points and translates them into actionable projects
  • Figure 8: Permutations of partnerships and corresponding benefits
  • Figure 9: The opportunity space for strategic partnerships among several stakeholders is limited
  • Figure 10: Most providers are feeling the impact of consumerism right now
  • Figure 11: Consumer-driven healthcare poses new challenges for providers
  • Figure 12: Personal Health Records (PHR) adoption is low but will grow over time
  • Figure 13: Personal health records are a top priority for healthcare organizations
  • Figure 14: Healthcare provider organizations are prioritizing their IT spending projects with consumerism in mind
  • Figure 15: Several obstacles must be addressed in order for EHRs to become mainstream
  • Figure 16: Integration is an important functionality of electronic health records both in North America and in Europe
  • Figure 17: Total US Consumer-driven Healthcare IT Spending 2006-2011
  • Figure 18: Total US consumer-driven healthcare IT spending by solution 2006-2011
  • Figure 19: US IT spending on EHRs by technology segment 2006-2011
  • Figure 20: US IT spending on portals by technology segment 2006-2011
  • Figure 21: US IT spending on CRM by solution segment 2006-2011
  • Figure 22: Total Europe Consumer-driven Healthcare IT Spending 2006-2011
  • Figure 23: Total Europe consumer-driven healthcare IT spending by solution 2006-2011
  • Figure 24: Europe IT spending on EHRs by technology segment 2006-2011
  • Figure 25: Europe IT spending on portals by technology segment 2006-2011
  • Figure 26: Europe IT spending on CRM by solution segment 2006-2011