Helping Healthcare Organizations Compete in a Consumer-driven Environment (Customer Focus)

Publication Date	November 2006
Publisher	Datamonitor
Product Type	Report
Pages	13
ISBN Number	not applicable
Product Code	DAT04546

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Summary

Introduction

Analysis of end-user perspectives on consumer-driven healthcare technologies in North America and Europe

Scope

Analyzes end-user issues driving healthcare organizations to adopt new technologies
Based on Business Trends Survey of 100 healthcare providers interviewed in Q1 2006
Provides advice to overcome challenges to deeper investment in consumer-driven healthcare technologies such as EHRs and PHRs
Predicts how adoption of consumer-driven healthcare will change the roles stakeholders

Highlights

Consumer-driven healthcare is here and is visibly impacting healthcare organizations;

Although adoption of EHRs and PHRs is low, healthcare providers recognize their value

Improving quality of care will drive adoption of consumer-driven healthcare technologies

Reasons to Purchase

Validate your market messaging and positioning in the healthcare market
Tailor your healthcare strategy to address specific pain points facing providers and payers
Compare market opportunities across geographies

Content

Catalyst
Summary
- ? Although adoption of EHRs and PHRs is low, healthcare providers recongize their value, and
- ? Improving quality of care will drive adoption of consumer-driven healthcare technologies
Methodology
- AnaLYSIS
- Consumer-driven healthcare is here and visibly impacting healthcare organizations
- Consumerism in healthcare is the product of several market forces
- Consumerism is felt by all stakeholders in healthcare, but particularly by providers
- Providers are faced with new types of challenges related to both culture and technology
- Although adoption of EHRs and PHRs is low, healthcare providers recongize their value
- EHRs and PHRs remain an emerging solution area
- Yet, EHRs and PHRs are a top priority for healthcare organizations
- Providers prioritize IT spending with the consumer in mind
- Healthcare organizations require technological progress that addresses standards and integration obstacles
- EHRs will pave the wave for the adoption of other consumer-driven healthcare technologies, such as PHRs
Actions
- Target patient-centric services and products
- Stay in front of market trends as there is no room for error with your healthcare clients
- Do not lose sight of your other target customer: the consumer
Appendix
- Definitions
- Extended methodology
- Datamonitor's ongoing primary research efforts
- External secondary research and sources
Further reading
- Ask the analyst
List of Figures
- Figure 1: Most providers are feeling the impact of consumerism right now
- Figure 2: Consumer-driven healthcare poses new challenges for providers
- Figure 3: Personal Health Records (PHR) adoption is low but will grow over time
- Figure 4: Personal health records are a top priority for healthcare organizations
- Figure 5: Healthcare provider organizations are prioritizing their IT spending projects with consumerism in mind
- Figure 6: Several obstacles must be addressed in order for EHRs to become mainstream
- Figure 7: Integration is an important functionality of electronic health records both in North America and in Europe