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Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

  • Publication Date:July 2013
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:26
  • ISBN:207860

Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

The most popular brand in cough, cold and allergy (hay fever) remedies in 2012 was Mucosolvan cough remedy, followed by Fervex and Tylol Hot. All the aforementioned products, except Mucosolvan, are cold remedies in the form of a hot drink, which has become the most popular form of cold and flu medication, and gained a stable position in Bulgaria over the review period. Mucosolvan is a cough remedy offered in the forms of syrup, capsules and tablets. In 2012 the competition between brands was...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BULGARIA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2007-2012
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2007-2012
Table 3 Sales of Decongestants by Category: Value 2007-2012
Table 4 Sales of Decongestants by Category: % Value Growth 2007-2012
Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2007-2012
Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2007-2012
Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2008-2012
Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2009-2012
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Sopharma Ad in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 1 Sopharma AD: Key Facts
Summary 2 Sopharma AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Sopharma AD: Competitive Position 2012
Executive Summary
Distribution Practices Determine the Main Sales Channels in Consumer Health
Most Consumer Health Categories Are Reaching Maturity
Bulgarians Strongly Rely on Advertising in Consumer Health
Both Internal and External Markets Are Essential for the Growth of Major Domestic Companies
Unlike Other EU Countries, Consumer Health in Bulgaria Is Not Seriously Affected by Recession
Key Trends and Developments
Chemists/pharmacies Is the Most Important Distribution Channel in Consumer Health
Consumer Health Progresses Relatively Well in 2012
Due Legislation Gaps Some Consumer Health Products Are Registered As Foods
Sedentary Lifestyles and Unbalanced Diets Drive Growth in Weight Management
Marketing of OTC Products Is in Need of Stricter Regulation
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 12 Life Expectancy at Birth 2007-2012
Market Data
Table 13 Sales of Consumer Health by Category: Value 2007-2012
Table 14 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 15 Consumer Health Company Shares 2008-2012
Table 16 Consumer Health Brand Shares 2009-2012
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Sources
Summary 4 Research Sources












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