Cough, Cold and Allergy (hay Fever) Remedies in Romania

Publication Date	September 2009
Publisher	Euromonitor
Product Type	Report
Pages	36
ISBN Number	not applicable
Product Code	EUR00733

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Summary

Euromonitor International's Cough, Cold and Allergy Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage:

decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, child-specific products, antihistamines

Data coverage:

market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

Get a detailed picture of the cough, cold and allergy (hayfever) industry
Identify factors driving change
Understand the competitive environment, the market's major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Content

Cough, Cold and Allergy (hay Fever) Remedies in Romania
Euromonitor International
September 2009
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
- Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
- Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
- Table 3 Sales of Decongestants by Type: Value 2003-2008
- Table 4 Sales of Decongestants by Type: % Value Growth 2003-2008
- Table 5 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
- Table 6 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
- Table 7 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
- Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
- Table 9 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
- Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
- Table 11 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
Antibiotice SA
Strategic Direction
Key Facts
- Summary1 Antibiotice SA: Key Facts
- Summary2 Antibiotice SA: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary3 Antibiotice SA: Competitive Position 2008
Biofarm SA
Strategic Direction
Key Facts
- Summary4 Biofarm SA: Key Facts
- Summary5 Biofarm SA: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary6 Biofarm SA: Competitive Position 2008
Ozone Laboratories SRL
Strategic Direction
Key Facts
- Summary7 Ozone Laboratories SRL: Key Facts
- Summary8 Ozone Laboratories SRL: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary9 Ozone Laboratories SRL: Competitive Position 2008
Terapia Ranbaxy
Strategic Direction
Key Facts
- Summary10 Terapia Ranbaxy: Key Facts
- Summary11 Terapia Ranbaxy: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary12 Terapia Ranbaxy: Competitive Position 2008
Zentiva SA
Strategic Direction
Key Facts
- Summary13 Zentiva SA: Key Facts
- Summary14 Zentiva SA: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary15 Zentiva SA: Competitive Position 2008
Executive Summary
Excellent Dynamics in 2008
Increased Purchasing Power Sustains Growth
Domestic Producers Lead the Market
Chemists/pharmacies Maintains Its Dominance
Changing Lifestyles Increase OTC Consumption
Key Trends and Developments
Ageing Population Drives Market Performance
Growing Incomes Stimulate Self-medication
OTC Healthcare Remains Highly Regulated
Modernisation of Pharmacies Contributes To Sales Growth
Domestic Producers Lead the Market
Rural Areas Represent Strong Growth Potential
Market Indicators
- Table 12 Consumer Expenditure on Health Goods and Medical Services 2003-2008
- Table 13 Life Expectancy at Birth 2003-2008
Market Data
- Table 14 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 15 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 16 OTC Healthcare Company Shares by Value 2004-2008
- Table 17 OTC Healthcare Brand Shares by Value 2005-2008
- Table 18 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
- Table 19 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
- Table 20 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 21 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
- Appendix
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Generics
Switches
- Summary16 OTC Healthcare Switches 2005-2008
Definitions
- Summary17 Research Sources