Ear Care in Norway

Ear Care in Norway

Expenditure on ear care products for minor annoyances remained discretionary in 2011 despite the ever-growing interest in good health. OTC products are usually limited to ear drops to loosen ear wax.

Euromonitor International's Ear Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ear Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

• Headlines
• Trends
• Switches
• Competitive Landscape
• Prospects
• Category Data
  • Table 1 Sales of Ear Care: Value 2006-2011
  • Table 2 Sales of Ear Care: % Value Growth 2006-2011
  • Table 3 Ear Care Company Shares by Value 2007-2011
  • Table 4 Ear Care Brand Shares by Value 2008-2011
  • Table 5 Forecast Sales of Ear Care: Value 2011-2016
  • Table 6 Forecast Sales of Ear Care: % Value Growth 2011-2016
• Executive Summary
• Stable Growth in Value Sales for 2011
• Prudent Spending Habits Emerge
• Global Players Drive Competition
• Important Role for Non-store Retailing
• Moderate Increase Predicted
• Key Trends and Developments
• Consumption Declines in Spite of Rising Disposable Household Income
• Multinationals Have A Bigger Role in Norway
• Greater Access To Internet Adds A New Dimension To Marketing Consumer Health Products
• New Products for An Ageing Population
• Government-led Health Initiatives
• Market Indicators
  • Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
  • Table 8 Life Expectancy at Birth 2006-2011
• Market Data
  • Table 9 Sales of Consumer Health by Category: Value 2006-2011
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
  • Table 11 Consumer Health Company Shares 2007-2011
  • Table 12 Consumer Health Brand Shares 2008-2011
  • Table 13 Penetration of Private Label by Category 2006-2011
  • Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
  • Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
• Appendix
• OTC Registration and Classification
• De-listing Or De-reimbursement
• Bioequivalent/generics
• Combination Products
• Advertising
• Packaging
• Labelling
• Distribution
• Vitamins and Dietary Supplements Registration and Classification
• Self-medication/self-care and Preventative Medicine
• Switches
  • Summary 1 OTC - Switches 2009-2011
• Definitions
• Sources
  • Summary 2 Research Sources