Eye Care in Italy

Publication Date	March 2009
Publisher	Euromonitor
Product Type	Report
Pages	54
ISBN Number	not applicable
Product Code	EUR00541

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Summary

Euromonitor International's Eye Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: standard eye care and allergy eye care

Data coverage: market sizes (historic and forecasts), company shares, brand shares

Why buy this report?

Get a detailed picture of the eye care industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market's major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Eye Care in Italy
Euromonitor International
March 2009
Executive Summary
A Positive Result Driven by Price Liberalisation
the Weak Effects of Deregulation
A Fragmented Market Led by Bayer
Chemists/pharmacies Remain the Undisputed Leaders
Vitamins and Dietary Supplements Will Be Growth Driver
Key Trends and Developments
A Very Old Country
What Price? the Effects of Price Liberalisation
the Results of the New Bersani Law
Are Parapharmacies/drugstores True Competitors?
the Need for A Healthier Lifestyle
Pharmaclick - A New Distributor?
Market Data
$1OTC Registration and Classification
De-listing Or De-reimbursement
Advertising
Packaging and Waste
Labelling
Distribution
Vitamins and Dietary Supplements Registration and Classification
EU Legislation
Self-medication and Preventive Medicine
Generics
Switches
Definitions
Sources
A Menarini Industrie Farmaceutiche Riunite SRL
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Aziende Chimiche Riunite Angelini Francesco Acraf SpA
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Bayer SpA
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Bracco SpA
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Chiesi Farmaceutici SpA
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Perfetti Van Melle SpA
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Recordati Industria Chimica E Farmaceutica SpA
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Sanofi-aventis SpA
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Sigma-tau Industrie Farmaceutiche Riunite SpA
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Zambon Italia SpA
Strategic Direction
Key Facts
Company Background
Production
Competitive Positioning
Headlines
Sector Data
List of Summaries
- Summary 1 OTC Healthcare Switches 2005-2007
- Summary 2 Research Sources
- Summary 3 A Menarini Industrie Farmaceutiche Riunite Srl: Key Facts
- Summary 4 A Menarini Industrie Farmaceutiche Riunite Srl: Operational Indicators
- Summary 5 A Menarini Industrie Farmaceutiche Riunite Srl: Competitive Position 2008
- Summary 6 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
- Summary 7 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators
- Summary 8 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Production Statistics 2007
- Summary 9 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2008
- Summary 10 Bayer SpA: Key Facts
- Summary 11 Bayer SpA: Operational Indicators
- Summary 12 Bayer SpA: Competitive Position 2008
- Summary 13 Bracco SpA: Key Facts
- Summary 14 Bracco SpA: Operational Indicators
- Summary 15 Bracco SpA: Competitive Position 2008
- Summary 16 Chiesi Farmaceutici SpA: Key Facts
- Summary 17 Chiesi Farmaceutici SpA: Operational Indicators
- Summary 18 Chiesi Farmaceutici SpA: Competitive Position 2008
- Summary 19 Perfetti Van Melle SpA: Key Facts
- Summary 20 Perfetti Van Melle SpA: Operational Indicators
- Summary 21 Perfetti Van Melle SpA: Competitive Position 2008
- Summary 22 Recordati Industria Chimica e Farmaceutica SpA: Key Facts
- Summary 23 Recordati Industria Chimica e Farmaceutica SpA: Operational Indicators
- Summary 24 Recordati Industria Chimica e Farmaceutica SpA: Production Statistics 2007
- Summary 25 Recordati Industria Chimica e Farmaceutica SpA: Competitive Position 2008
- Summary 26 Sanofi-Aventis SpA: Key Facts
- Summary 27 Sanofi-Aventis SpA: Operational Indicators
- Summary 28 Sanofi-Aventis SpA: Competitive Position 2008
- Summary 29 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Key Facts
- Summary 30 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Operational Indicators
- Summary 31 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Competitive Position 2008
- Summary 32 Zambon Italia SpA: Key Facts
- Summary 33 Zambon Italia SpA: Operational Indicators
- Summary 34 Zambon Italia SpA: Production Statistics 2007
- Summary 35 Zambon Italia SpA: Competitive Position 2008
List of Tables
- Table 1 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 2 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 3 OTC Healthcare Company Shares by Value 2004-2008
- Table 4 OTC Healthcare Brand Shares by Value 2005-2008
- Table 5 Penetration of Private Label by Sector 2003-2008
- Table 6 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
- Table 7 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
- Table 8 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 9 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
- Table 10 Sales of Eye Care by Subsector: Value 2003-2008
- Table 11 Sales of Eye Care by Subsector: % Value Growth 2003-2008
- Table 12 Standard Eye Care by Type: % Value Breakdown 2007-2008
- Table 13 Eye Care Company Shares by Value 2004-2008
- Table 14 Eye Care Brand Shares by Value 2005-2008
- Table 15 Forecast Sales of Eye Care by Subsector: Value 2008-2013
- Table 16 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013