Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report analysing Rogers Communications, a diversified public holding company in Canada.

The publication Rogers Communications: IT Sales Opportunities 2008, reports that the company operates under three major segments: Wireless, Media and Cable segments.

The report shows that the wireless segment provides wireless communications operations, under the brand of Rogers Wireless Partnership (RWP) and Fido solutions Inc., (Fido). The cable segment provides cable network services, and consists of its wholly owned cable subsidiaries, which includes Rogers Cable Communications Inc., (RCCI). The Media segment provides business solutions under the brands Rogers Business solutions and Rogers Retail.

Authors of the report note that industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. The report thus concludes that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry.

Furthermore, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Rogers Communications might result in opportunities for IT migration and integration services.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Furthermore, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer’s wallet. Also, the report lists key IT spending decision makers, which will enable salespersons to directly contact the key executives within the company.

Rogers Communications: IT Sales Opportunities 2008

ReportBuyer Product ID:  INF00472
reportBuyer Product category: Telecoms