Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the converging telecoms, media and entertainment technology market. 2007 Trends to Watch: Media and Broadcasting Technology, forecasts that the driving force behind adoption of new technologies will be consumer demand.
Consumers are adopting technologies and services that blur the boundaries between entertainment and communication. These developments affect players within the market and those supporting it.
The driving force for the adoption of technologies in the media and broadcasting sector is determined by the level of consumer demand and acceptance of new services. Not by how good the media technology looks. Consumers will only use new technologies if they see value or are positively affected in some way by a service. Organisations involved in the telecommunications, media and entertainment space need to address this issue and not simply endorse new services due to the attractiveness of the technology.
The worlds of public service broadcasting and mobile telecommunications are becoming increasingly intertwined. Mobile broadcast television has been gaining increasing traction across the globe since 2005. As a result, broadcast to mobile could be an extremely lucrative market for both content providers and mobile telecommunications operators. However, significant barriers to entry need to be overcome.
Consumers are also able to view digital television via a multitude of formats. Both Europe and the US are pointing toward strong consumer adoption until the end of the decade. Satellite, cable, digital terrestrial television (DTT) and Internet Protocol Television (IPTV) all offer distinct features with regards to interactivity and additional services.
IPTV operators and traditional broadcasters are under pressure from Internet based competition through video streaming services. Video streaming services will continue to be an attractive opportunity for traditional non-broadcast media, blurring the definitions of media services and establishing non-traditional competitors in the digital television market.
This report covers major developments through an analysis of four primary research areas: the mobile television market, digital television in the US and Europe, the digital advertising market, social networking and finally the broadcast value chain. It describes the market issues, strategic implications and technological adoption needed for players in the communications, media and entertainment (CME) sector. This is the information they need to stay afloat in an increasingly competitive, converging landscape.
Report Buyer product ID: DAT04597
