Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report which analyses what influence debit cards can have on influence customer spending and loyalty.
Debit Cards as Profit Drivers outlines how changing consumer payment preferences are driving debit cards as the predominant payment method in some markets.
The report explains how changing consumer payment preferences, and the debit card itself can be used to influence consumer spending behaviour. Authors highlight how this aspect can be used to influence consumer spending behaviour and deepen customer loyalty and bank relationships with their current account customers.
The definitive study also identifies the various ways in which emerging concepts including contactless and decoupled debit impact debit card programmes.
Analysts highlight how issuers can recruit and retain customers through focused efforts on increasing debit card usage. They also explain how the debit card can enable issuers to use transactional data to cross-sell other bank products to current account customers. Successful marketing and crossselling campaigns are included so that readers of the report get an insight into the various ways in which debit card relationships can be used to their advantage.
This report contains case studies from new and established markets including Australia, Canada, China, Singapore, UK and USA. Financial organisations featured include: Bank of America ,BMO Bank Montreal, China Union Pay, Citibank, City National Bank, CO-OP Financial Services, Google, HSBC North America, Nationwide Building Society, PayPal
The study analyses and assesses:
- key metrics in a debit card programme
- the use of debit cards to attract and retain current account customers and cross-sell banking products
- the use of increasing debit card usage and augmenting interchange revenue
- the use of value-added features to boost the debit card proposition
- the use of strategies for positioning debit cards with different consumer segments
- the creation of successful pricing and fee policies
- emerging issues including card design, consumer payment preferences, compliance, demographics, fraud and technology
Report Buyer product ID: VRL00007
Report Buyer Category: Banking & Finance
