Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on changing consumer trends in the service station environment. Category Growth in Forecourt Convenience Retailing, forecasts that the market can be grown by those retailers who respond to consumer preferences.

Consumers are increasingly eating on the go. They are looking to service stations to provide them with flexible and convenient eating options which fit in to their busy lifestyles.

As a result, petrol retailers are cottoning on to food and drink retailing as the most important non-fuel items in forecourt retailing with regard to profitability. Service stations must pay close attention to consumer trends selecting products which match these. The retailers who do this most successfully will be best placed to maximize the already strong growth of their non fuel sales over the coming years.

However, consumers are becoming more discerning in their food choices, looking for alternatives to current service station offerings. There evidently a growing demand for food and drinks which are convenient, healthy and indulgent at the same time.

The market has seen particular growth in the sales of cereal bars with an annual growth rate of 7% over the 2005-2010 period across Europe. Functional drinks also continue to shine with the market forecast to grow at a rate of 6% across Europe over the same five year period.

This report provides a comprehensive overview of growth and trend within the forecourt food and drink market. It highlights how oil companies can maximize the potential of this market by carefully selecting products which match consumer trends.

Report Buyer product ID: DAT04620