ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report which finds that the frozen foods market is currently undergoing a revival in interest.

The publication, Frozen Foods – Market Report 2008 finds that the immediate prospects for frozen foods in 2008 and beyond are good, with a number of positive influences expected to help augment sales.

The report says during periods of economic downturn, consumers often switch to less expensive foodstuffs, and a slowing UK economy in 2008 should consequently benefit sales of frozen foods. It says retail sales of frozen foods amounted to 4.7 bn in 2007, a rise of 4.4% on the 2006 figure of 4.5bn.

In this report, the frozen foods market is divided into the following ten sectors: meat and meat products; fish and fish products; ready meals (excluding pizza); ice cream; poultry and poultry products; potato products; pizza; vegetables and fruit (excluding potatoes); cakes and desserts; and vegetarian foods. Meat and meat products comprise the largest sector of the frozen foods market, while the fastest-growing sector between 2006 and 2007 was fish and fish products.
Analysts say one of the most significant factors currently affecting the food industry is the steep rise in food prices across a wide range of products. The frozen foods market is not immune to these increases, and manufacturers in many sectors of the market have been affected by the rising cost of raw materials.
Authors of the report say that the image of the market is improving as the leading supermarkets reduce the number of price-discount promotions on offer and invest in their own premium ranges of frozen foods. Many of the leading branded suppliers of frozen foods – including those in the fish, potatoes and vegetables sectors – are introducing products that are viewed as being healthy and are promoting the message that frozen foods are less wasteful and hence more cost-effective than many fresh and chilled foods.

The publication says  health advice surrounding the consumption of certain types of frozen foods should maintain high levels of consumer demand, and reductions in the number of special price promotions such as buy-one-get-one-free offers should add value to the market and improve its overall image.

Frozen Foods – Market Report 2008

ReportBuyer.com product ID: KEY00023

ReportBuyer.com Category: Food and Drink