Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the growing spending power of affluent U.S. households. The Affluent Market in the U.S. forecasts growth from $3.6 trillion in 2006 to $4.6 trillion by 2011.

Nearly 21 million U.S. households are considered affluent and collectively wield an aggregate income of $3.6 trillion, which is set to increase. ‘Affluents’ spend nearly one out of every three dollars in the U.S., demonstrating the enormous buying power of this demographic.

This report concludes that affluent households now control nearly half of aggregate U.S. household income. The super-affluent segment of the market, the 2 million households with an income of $250,000 or more, wields even more leverage over the consumer economy.

The distribution of income in the U.S. has increasingly tilted in favour of the highest strata and there are no signs of a slowdown any time soon. This is excellent news for marketers of everything from homes and home furnishings to fashion and leisure.

The report paints a picture of the common traits, core values, and aspirations common to today’s highly educated and work-driven affluent Americans who spend big, invest well, and pamper themselves thoroughly. It gives an insight into the key markets likely to be sustained and expanded as affluent U.S. households continue to spend.

Providing a comprehensive look at the consumer attitudes, financial habits, and lifestyle choices of the 52 million Americans living in affluent households, The Affluent Market in the U.S. assesses size and growth of the market, analyzes the various sub-segments within the market, and provides keen insights into strategic trends and marketing opportunities within the market

Report Buyer product ID: PKF00062