The report Mobile Advertising & Marketing: Delivery Channel Analysis and Global Forecasting 2008-2015 explains that as the mobile market evolves and grows, mobile carriers, existing web service operators and advertising agencies are looking for new ways to monetise services and develop new sources of revenue.
According to the 96 page report brands and marketers are paying increasing attention to the mobile channel because it allows highly targeted campaigns that reach specific segments of interest to advertisers. As major brands and agencies have actively unfolded mobile ads campaigns, the market followers are also quickly moving into mobile space. Their pace to exploit opportunities in mobile ads has opened the door for a number of specialised agencies, aggregators, and other enablers.
Advertising via mobile channels is of growing importance and many new methods for reaching subscribers with marketing and advertising campaigns are being developed. Depending on the target market and the mobile channel employed, a campaign can use precise demographic information that maximises marketing and advertising spending on particular segments. This precision results in demonstrably higher customer response rates than campaigns using other mediums.
The highly personalised nature of mobile phones, their ubiquity, and their increasing media capabilities make these ideal devices for reaching out to consumers to extend brand marketing as well as to advertise products and services.
This study examines the potential for mobile advertising and identifies the different types of technologies used to deliver them to mobile customers, as well as the key strengths and key success factors of each granular segmented tool, such as message, audio and video adverts, also looking at adverts based on location and social networking service based advertising. The global market forecasting entails the overall delivery volumes of advertisement messages, Click-Through or Response results, and expenditures and revenues by each segmented delivery channels and global region from 2008 to 2015.
Mobile Advertising & Marketing: Delivery Channel Analysis and Global Forecasting 2008-2015
Report Buyer product ID: YKI00003
Report Buyer Category: Telecoms
