Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report analysing WiBro Services and Strategies in South Korea.
WiBro Services and Strategies in South Korea reports that the number of mobile WiMAX (Worldwide Interoperability for Microwave Acces) users will increase to more than 2.5 million by 2011. The market revenues are also expected to increase to 65 billion KRW by 2011.
The report shows that Mobile WiMAX, called WiBro in Korea, was commercially launched in the country two years ago, on June 30, 2006, but due to insufficient CAPEX (capital expenditure) investment, resulting in poor service coverage and device line-up, the subscriber growth was slow, until KT started strong marketing strategies to attract subscribers in early 2007.
Authors of the report note that the subscribers increased 5,600 in April 2007 to 106,000 in December 2007. In 2008, the subscribers are increasing by about 10,000 per month. In addition, KT and SKT, the two mobile WiMAX operators in Korea, have decided to expand their investment from 2008, and the mobile WiMAX market is expected to grow faster.
Moreover, the availability of VoIP (Voice Over Internet protocol) will have a significant influence on subscriber addition. Currently, the biggest disadvantage with WiBro service is that it fails to provide a killer application.
The report further shows that to improve the service expansion, the Electronics and Telecommunications Research Institute (ETRI) in Korea is developing NeMA (New Mobile Access), an upgraded version of WiBro. NeMA is a technology for the users who move at a high speed; at 100Mbps while moving at the maximum of 120km/h. In 2007 ETRI developed NoLA, which is LAN-based technology for the users who move at low speeds. ETRI plans to combine these two technologies and if it succeeds, the Korean market could witness next year a service that allows the users to use Internet in a moving vehicle on the highway.
WiBro Services and Strategies in South Korea
Report Buyer product ID: ROA00034
Report Buyer category: Telecoms
