Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report showing that energy drinks, including market pop star Red Bull, are expected to ride the non-carbonated wave rushing the drink scene, growing at an annual rate of 12% and surpassing $9 billion by 2011.

Energy Drinks in the U.S. reports that although energy drinks just accounted for two percent of all non-alcoholic drinks sold in mass-market channels tracked in 2006, the phenomenal growth seen in recent years could continue, propelling energy drinks to capture a larger share of the market.

The report shows that, since 2002, when total retail sales were just $1.2 billion, the market for energy drinks has increased nearly 440% overall to an estimated $6.6 billion in 2007. The study forecasts that convenience, both in the form of portability and totality of ingredients, will drive the energy drink market, as manufacturers begin incorporating nutrition, energy, great taste, pain killing, and anti-aging ingredients into their products.

Authors of the report note that while more players enter the market, further fragmenting and increasing competition, energy drink marketers will increasingly look to make their products stand out from the pack through taste, sensory cues, and higher-end benefits. They say that many drink manufacturers are already blending whey, dairy, and soy to develop healthy, functional, high-protein beverages.

Energy Drinks in the U.S. tracks the evolution of the U.S. energy drink market and trends affecting the market for everyday drinking. The report examines key issues and consumer behaviors affecting the market and highlights leading brands and market players.

Energy Drinks in the U.S. is available from Report Buyer.

Report Buyer product ID: PKF00102
Report Buyer Category: Food & Drink