ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report providing comprehensive data on the global market for foods and drinks enhanced with omega-3, omega-6 and omega-9 fatty acids.

The publication Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition reports that omega-enriched foods and drinks have entered an explosive growth phase in the global retail market.

The report shows that since 2003, thousands of foods and drinks enriched with omega fatty acids have been introduced worldwide. Marketers did not start putting forward the omega content of enhanced foods until late 2004, after the Food and Drug Administration (FDA) moved to allow a number of nutrient content claims for these powerhouse fatty acids.

A number of drivers are propelling this market, these include innovative formulations and technology advancements that are expanding the products amenable to enhancement with omegas.

Also, methods of stabilising omega-containing products to inhibit oxidation (which causes the fishy smell associated with fish-oil-based omega-3) have resulted in improved taste as well as extended shelf life. In the U.S., the FDA in 2007 implemented guidelines for Good Manufacturing Practices (GMP) for nutraceuticals companies, resulting in greater oversight of and confidence in the companies producing omega-enhanced products.

The 210 page report addresses all retail foods and drinks marketed as containing any or all of the three omega fatty acids; however, most of the discussion, particularly market size, focuses on foods and drinks especially formulated to contain omega-3 fatty acids. Furthermore, the report includes a lengthy qualitative discussion of the various omega ingredients available to food formulators.

Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition

ReportBuyer Product ID:  PKF00142
reportBuyer Product category: Pharma and Healthcare