Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report forecasting hot trends and opportunities in the health and wellness ingredients market. Ingredients Affecting Health and Wellness: Innovations and Trends to Watch in 2007, outlines potential innovations and trends in this market during 2007.

A growing holistic and scientific approach to wellness is opening up diverse opportunities for developing food and drink ingredients aimed at the health and wellness aware. Consumers are increasingly demanding food products which match their desire for a healthy lifestyle. This has given rise to foods containing a wide range of additional ingredients, including, Omega-3 fatty acids, exotic pseudo grains and antioxidants, to name but a few.

These functional foods, infused with innovative supplemental nutrients or the latest flavour technologies, are gaining momentum and becoming more visible on supermarket shelves. Both common and exotic sources for new products continue to provide the key to expanding this dynamic market.

This report looks at some of the key challenges facing this market in 2007 from avoiding consumer confusion to enhancing the credibility of these products. It looks at the scientific understanding and consumer attitudes from the standpoint of driving ingredient selection and identifying relevant marketing, regulatory, and claims considerations. It addresses the health issues and ingredient trends where more activity is expected in the coming years, while projecting the hottest ingredient trends of the year 2007.

Report Buyer product ID: PKF00057