Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the growing demand in the UK for organic personal care products. Natural Personal Care Consumers: Unlocking Future Potential, forecasts that the market will increase from £9 million in 2007 to £12 million by 2011.
The organic personal care trend is part of a larger movement in the UK toward more natural ingredients generally in personal care products. Organic and natural personal care products lie at the intersection of health and ethical trends and have benefited greatly from changes in consumer lifestyles in both of these areas. This has led to the emergence of an ever increasing array of organic products on high street shelves.
Traditionally a niche category, strong market growth is propelling these products towards the mainstream. Across Britain nearly a third of consumers (31.3%) sought cosmetic and toiletry products that have natural credentials on a more frequent basis in 2006. Natural personal care still accounts for a small proportion of the total personal care market but consumption is gaining considerable momentum in the UK, Europe and the US. Demand has continued to outperform that for non-natural products as the segment becomes mainstream.
This burgeoning market is a result of Britons becoming more concerned with the ingredients in the products they use. Many prefer to use natural products that offer biologically active components with clinically proven health benefits and safety profiles.
Natural and organic products are seen as being safe, efficacious, earth-friendly beauty solutions that are better for one’s wellbeing. Another reason why natural ingredient based skincare and personal hygiene products are perceived as healthier and better is that natural as a standalone word/concept strongly implies a healthy balance. This can elicit an emotional response from consumers and therefore has strong relevance to emotional wellness.
This report explores the key lifestyle and social trends affecting natural personal care consumption in the US, Europe and Asia-Pac region. It offers detailed insight and recommendations for future innovation and marketing of natural personal products.
Report Buyer product ID: DAT04579
