The report shows that more than 20% of consumers surveyed in Europe and the US now seek healthy options much more than they previously have.
Healthy Snacking: Future Trends & New Insights reports that more than a third of Europeans and Americans overall consume healthy snacks once a day or more. The healthy snacks have become a main option when satisfying hunger between meals, while the less healthy snacks are reserved for more special occasions.
Despite ‘snacking’ being associated with negative health connotations, it still remains an important component of consumers’ daily eating. It is therefore important to understand what influences consumer choice when it comes to choosing snacks.
Consumers are changing behaviour to choose healthier snacks because they are better informed and want more control over what they eat. The report shows that the growing market for healthy options is being driven by the consumers’ desire to find products that match their hectic lifestyles. Such products represent a quick fix to the dilemma of achieving a healthy diet within a time-scarce lifestyle, but without sacrificing what makes snacking so pleasurable.
80% of both women and men in Europe and the US agreed that companies need to enhance the flavour and taste of healthy products. Snacking is a sensory-based and emotive experience and is often a response to stress. Consequently, if snacks are going to be fulfilling, the indulgent characteristics still have to be satisfied. According to the report this is something the producers and retailers are focusing on, hence making products such as confectionary and savoury snacks not only with reduced fat and sugar, but also adding functional benefits such as vitamins and antioxidants.
This means that the producers and consumers of snacks need to focus on building trust between each other through developing products that credibly offer health benefits and at the same time meet the indulgent needs that drive snack consumption.
“Healthy Snacking: Future Trends & New Insights” provides a compelling blend of quantitative and qualitative data illustrating consumer attitudes, behaviours, and market developments. It also shows which health concerns matter most to consumers when snacking and which healthy attributes they prioritise.
The study also uses the latest evidence-based insight to help guide crucial health driven new product development in the healthy snacking sector.
Healthy Snacking: Future Trends & New Insights is available from Report Buyer.
Report Buyer product ID: DAT07163
Report Buyer Category: Snacks
