Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report which finds that the global retail banking industry is now in a period of commitment to the branch, arguably not seen since the early 1990s.
The Branch Is Back: The Business Case for Mobile Banking finds that rather than just branch design, customer-orientated experiences and greater retail banking profitability remain the main focus of revamping bank branches.
The report examines international case studies to examine all of the key issues on the agenda of any bank committed to maximising the effectiveness of its retail branch network. These include:
- projecting and representing the brand (or sub brand)
- protecting and developing the existing customer base
- acquiring profitable new customers
This report uses international case studies to examine all of the key issues that are on the agenda of any bank committed to maximising the effectiveness of its retail branch network, including:
- projecting and representing the brand (or sub brand)
- protecting and developing the existing customer base
- acquiring profitable new customers
- integrating the branch with the delivery channel mix
The Branch Is Back: The Business Case for Mobile Banking
Report Buyer product ID: VRL00017
Report Buyer Category: Banking & Finance
