Report Buyer, the online destination for business intelligence for major industry sectors, has now added a report investigating the emerging sponsored-blogging market.

Sponsored-Blogging: Opportunities for Pay-for-Post Marketing provides an insight into the sponsored-blogging market, and analyses its key players and the way it makes money.

Referring to the declining traditional newspapers market, the report highlights how Web 2.0, Social Media and blogging are quickly becoming the preferred way for many American to read news and commentary, as well as sharing opinions. This nascent on-line industry means that Internet advertising dollars are shifting into the blogosphere; opportunities abound for individuals to monetise their blogs not only through display ad and pay-per-click ad placement on their blogs, but also through posts directly sponsored by advertisers.

Providing a helpful tool for paid bloggers and advertising agencies, the report allows bloggers to understand ways of increasing the value of the blog and helps advertisers to gain a clear view of the mechanics and considerations behind sponsored blogging. The report gives an in-depth summary of the most pressing issues and considerations, providing specific recommendations that bloggers, advertisers and ad networks can put to use immediately. Issues considered in this unique report include: CPMs (Cost Per Mille) relative to other internet ad modes, disclosure and transparency, mechanics, advertiser/blogger matching networks and market size.

Authors of the report says that the sponsored blogging market has the potential to be a $2 billion market by 2011.  They see sponsored blog posts are a unique among current online advertising opportunities in that they provide for more text and context than standard pay-per-click ads or banner ads.

Sponsored-Blogging: Opportunities for Pay-for-Post Marketing

Report Buyer product ID: MIC00026
Report Buyer category: Business Books