Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the oral care products market in the U.S. Oral Care Products in the U.S. forecasts that annual growth over the next five years will continue to be sluggish, with sales reaching $8.9 billion by 2012 from $7.5 billion in 2007.

Innovation and sustainability in this market are difficult. Whiteners, brighteners, dissolving breath strips, power brushes have all created periodic spurts of growth. Yet, many product innovations set to revolutionize the market have failed to maintain continual growth. Sales of dental preparations, such as tooth cleaners and denture products as well as implements/appliances, including brushes and flosses, fell in 2006. They are expected to rebound, albeit minimally.

However, there is definitely headway being made in products targeted towards the natural, prestige consumer. This report projects that growth will continue to be fueled by organic and premium product introductions as well as strong sales in the gum/mouthwash/breath fresheners category.

In addition, the US population is expected to jump from its current 300 million to reach almost 309 million by 2010, adding nearly 9 million new users of oral care products.

This 6th edition of Oral Care Products in the U.S. is a comprehensive assessment of the market from the lowest levels upward. Sales patterns, brand shares, competitor profiles, demographic trends, and purchasing behavior are all extensively examined in this report.

Report Buyer Product ID: PKF00054