Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report  looking at the current market, trends, major brands, and consumer preferences within the foodservice-branded-food industry .

MarketTrend: The U.S. Market for Chef- and Foodservice-branded Food Sold at Retail presents a concise analyses of various aspects of the Food industry and provides a forecast for the market through 2013.

The popularity of celebrity chefs and restaurant culture among consumers continues to grow, driven in large part by the dominance of food-related media, such as television programming, magazines,  websites, and cookbooks. However, Instead of feeling good about expensive and conspicuous purchases as they have in the past, in the midst of the economic crisis, many consumers will increasingly feel good about not spending in 2009, not just on discretionary items but on staple goods as well, including food.

According to the 126 page report,  the market for chef-and restaurant-branded food products in the U.S. grew at an annual rate of eight percent between 2004 and 2008 in dollar sales, in unit terms growth was much less exciting. And for 2009, a new era may be beginning. For food marketers the prospects of changing market dynamics due to shifting consumer preferences, economic worries and a new frugality may be challenging but can also be viewed as providing new and exciting opportunities.

MarketTrend: The U.S. Market for Chef- and Foodservice-branded Food Sold at Retail

Report Buyer product ID: PKF00164
Report Buyer product category: Food & Drink