Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the growth areas within the U.S. lunch service market. Revolution in Dayparts: Lunch in the Foodservice Market, outlines potential innovations and trends in this market during 2007.

Evidence suggests the American lunch market is cooling, with little room for creating further growth. Although more than a third of all foodservice sales takes place at lunch time market growth has been virtually non-existent, with the exception of public-school institutional lunches. Overall, the lunchtime industry is showing slow growth of less than $1 billion since 2000.

Trends indicate the market is shifting towards faster and healthier options but, although the market is continually evolving and innovating, not only with the foods being prepared but the packaging as well, none of these innovations has necessarily converted new lunchtime customers. This is unlikely to change in the near future, which means growth will lay solely on increased institutional foodservice demands, particularly in schools.

Sandwiches still dominate the lunchtime market with burgers still a leader in the Quick Service Restaurant environment. However, burger vendors are under pressure from non-burger sandwich chains, which have been rapidly expanding into the market since the turn of the century. Similarly, sales of on-the-go foods from other shops, including convenience stores have increased as the trend to package “combination lunches” catches on.

This report provides a comprehensive look at the overall market for lunchtime food, examining trends in the retail and institutional milieu. It profiles both commercial and non-commercial marketers, includes sales and sector growth projections through 2012, and looks at consumer trends and behaviors surrounding the consumption of lunch foods and beverages.

Report Buyer product ID: PKF00053