ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report analysing the market for sleep aid products in the U.S.
The publication, Sleep Aid Products in The U.S. Market: NonPrescription OTC, Natural and Alternative Remedies, estimates that for Over the Counter (OTC) sleep aids alone, the total market will near the $759 million mark by 2013.

The report shows that as more Americans become aware that sleep is as important as food or exercise, in living a healthy lifestyle marketers will find greater opportunities for both traditional and alternative sleep aid products.

According to the American Sleep Association, every year approximately 40 million Americans, are afflicted by chronic, long-term sleep disorders. Restless nights followed by sluggish, anxious days have led a growing number of consumers to seek relief and physical and emotional rejuvenation from a diverse and fragmented market of mainstream and alternative products that aid sleep or relaxation.

Companies profiled in the report include: Avon Products Inc., Chattem, Inc., Glaxo SmithKline, Green Pharmaceuticals Inc., HoMedics, Inc., Johnson & Johnson, NBTY, Inc., and smaller players such as Dream Essentials, Dreamerz Foods, Nature’s Way and SoothSoft Comfort Technology.

For the OTC sleep aids mass market, this report covers the sale of products through channels tracked by Information Resources, Inc. (IRI) only; i.e., U.S. chain supermarkets, drug stores and mass merchandisers other than WalMart. Hence, market and brand share figures reflect the position of the marketers/brands in those channels.

Sleep Aid Products in The U.S. Market: NonPrescription OTC, Natural and Alternative Remedies

ReportBuyer Product ID: PKF00137

ReportBuyer Category: Pharma and Healthcare