Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the enormous opportunities within the youth oriented ‘mature market’. The Mature Market in the U.S highlights the exciting prospects for marketers within this affluent lifestyle market.

Early Baby Boomers, who are now in their late 50s and early 60s, are leading the march toward a more youthful and invigorating older age. While elder poverty and disease have not been eradicated there is a trend toward better health, greater prosperity and longer lifespan. As a result mature people are moving away from sedentary lifestyles to an interest in fitness and wellness, travel and socialising.

It’s clear the market has massive, as yet unexploited, potential with many mature adults in a position of greater wealth looking to enjoy themselves. Indeed, adults over fifty spend $1 trillion on goods and services alone and internet purchases by the over fifties generate more than $7 billion annually.

This report provides a comprehensive guide to the nuances shaping this market of 68 million people. It details the numerous and often overlapping segments and life stages within the mature market, outlines opportunities in travel, entertainment, transportation and other markets, and provides spending habits of this lucrative market.

Report Buyer product ID: PKF00056