Priming the Pump for CRM in Higher Education (Market Focus)

Publication Date	August 2007
Publisher	Datamonitor
Product Type	Brief
Pages	14
ISBN Number	not applicable
Product Code	DAT06868

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Summary

As a way to address the need to manage relationships across the entire student lifecycle, the higher education market is on the brink of adopting CRM rapidly and making this solution a core component of the institutional IT infrastructure.

Scope

Identifies the key contextual forces driving the purchase of CRM solutions by higher education institutions
Analyzes the important issues that will slow the uptake of CRM in this market
Offers recommendations on how vendors can overcome important inhibitors to the more widespread adoption of CRM

Highlights

The pump is primed for the rapid adoption of CRM in higher education.

A gathering storm will drive the more pervasive institutional adoption of CRM.

Powerful factors may impede the more substantive adoption of CRM.

Reasons to Purchase

Understand the institutional factors influencing technology decision-making
Align product messaging with what will resonate best with higher education institutions
Shape product development to meet the business pain points of the education market

Content

Datamonitor View
Catalyst
Summary
Analysis
The Pump Is Primed For The Rapid Adoption Of Crm In Higher Education
A Gathering Storm Will Drive The More Pervasive Institutional Adoption Of Crm
Shifts In The Student Landscape Are Making The Management Of Relationships A Strategic Imperative
The Number Of Students Prepared For Higher Education Will Decline Over The Near-Term
Meeting The Preferences And Expectations Of Tomorrow's Students Requires A New Approach
Globalization Is Changing The Competitive Landscape For Higher Education
Doing More With The Same Or Less Is The New Budgetary Reality
Recent It Investments Have Put Crm Within The Reach Of Many Institutions
Powerful Factors May Impede The More Substantive Adoption Of Crm
Confusion Persists In The Market About What Crm Is For Higher Education
The Strategy Elements Of Crm Present Unique Challenges To Its Implementation
Creating A 360 View Of The Student Experience Is Not A Piece Of Cake"
Actions
A Definition For Crm Should Be Disseminated Widely To Reduce Market Confusion
Crm Solutions Must Scale Up And Down Easily
Vendors Must Demonstrate How Their Solutions Provide Value To Institutions
Appendix
- Definitions
- Methodology
- References
- Further Reading
- Ask The Analyst
- Datamonitor Consulting
- Disclaimer
List Of Figures
- Figure 1: Secondary School Graduates Are Forecasted To Decline In 2010
- Figure 2: The Effectiveness Of The Admission Funnel Depends On A Sufficient Number Of Prospective Students
- Figure 3: The Millennial Generation Turns To The Internet First For Information And Relationships
- Figure 4: While The Us Dominates