Structuring Patent Licensing Transactions

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

• Richard C. Cook, President & Chief Executive Officer, MAPICS, Inc. - "Taking Creative Risks";
• Joe Wang, Chief Executive Officer, LANDesk Software, Inc. - "Executing Results in Software";
• Thomas M. Nies, Chief Executive Officer, Cincom Systems, Inc. - "Client Success Powers Our Success";
• Brent Lippman, President & Chief Executive Officer, Khimetrics, Inc. - "Staying Ahead of the Technology Curve";
• Jason Judge, Chief Executive Officer, ScriptLogic Corporation - "Growing Your Business";
• Dr. Jeffrey A. Green, President & Chief Executive Officer, DATATRAK International, Inc. - "Success Factors for an ASP Business";
• Thomas Erickson, Chief Executive Officer, Systinet Corporation - "Focus on the Customer: Enterprise Software Selling";
• Peter Charness, Chief Product Officer & Senior Vice President, Global Marketing, JDA Software Group - "Software Sales Strategies";
• Howard Koenig, Chief Executive Officer, Responsys, Inc. - "The Fundamentals of the Software Business";
• Phillip T. Ragon, Chief Executive Officer, InterSystems Corporation - "Creative Leadership and Successful
• Clients: How to Build a Profitable Business."