Winning Legal Strategies for Mergers & Acquisitions

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

• Graeme Gordon, Vice President, Marketing, Mattress Giant Corporation - "Doing More with Less";
• Charles W. Ellis, Executive Vice President & Chief Marketing Officer , Time Warner Cable - 'The Importance of Customer Value Creation";
• Ginoris Lpez-Lay, Senior Vice President & Director, Strategic Planning and Marketing, Banco Popular - "Ensuring Brand Management";
• Catherine P. Bessant, Chief Marketing Officer, Bank of America - 'Twenty-First-Century Marketing: Part Art, Part Science, All Business";
• Timothy J. Mahoney, Vice President, Marketing, Porsche Cars North America, Inc. - "Working on a Great Brand...There Is No Substitute";
• Gregory A. Devou, Executive Vice President and Chief Marketing Officer, CareFirst BlueCross BlueShield - "Leadership: The Brand, The Plan, The Organization";
• Louise Chickering, Vice President, Marketing and Communications, Corrections Corporation of America - "The Role of Marketing in Private Corrections Management";
• Ellen Miller-Sonet, Vice President, Marketing, Memorial Sloan-Kettering Cancer Center - "Learning from Customers";
• Larry L. Mast, Executive Vice President and Chief Marketing Officer, The Penn Mutual Life Insurance Company - "Examining All of the Sides to Marketing";
• Steven J. Patterson, Vice President, Marketing, Southern States Cooperative - "The ABCs of Customer Relations Management";
• Steve Nelson, Vice President, Marketing, GNC - "Communicating Your Niche as a Specialty Retailer";
• Marge Breya, Senior Vice President and Chief Marketing Officer, BEA Systems - "Creating Awareness";
• Kathleen S. Reichert, Vice President, Marketing and Communications, A.T. Kearney - "Inside Professional Services Marketing";
• Sean S. Sweeney, Executive Vice President and Chief Marketing Officer, Philadelphia Insurance Companies - "A Road Map to Common-Sense Marketing";
• Omar Barraza, Director of Marketing, Dot Hill Systems Corp. - "Planning and Executing Marketing Initiatives."