• PDF: Delivered by email usually within 4 to 8 UK business hours.
  • PRINT/CD-ROM: Despatched within 1 to 2 working days.

3G in Australia: handset-based content and data services

  • Publication Date:December 2008
  • Publisher:Ovum
  • Product Type: Report
  • Pages:17

3G in Australia: handset-based content and data services

Following rapid adoption of 3G in Australia, the industry is now entering an age of mass-market mobile content and data services. This report provides an update on the status and future direction of mobile content & data services and operator strategies.

  • Executive summary
    • In a nutshell
    • Key messages
  • Market overview
    • Mobile data and content are set to grow
    • Who wants to be an ISP?
    • Internet services and brands capture mobile users
    • Where does operator-owned content fit in?
    • Higher-end handset adoption fuels growth
  • Operator data and content revenues
    • Growing data revenues
    • Non-SMS data as a percentage of mobile service revenue
  • Mobile data pricing
    • Pricing for data on handsets
    • Handset data should be a priority for operators
  • Operator-specific content and service areas
    • Operators must have focus
    • Advertising support
    • Exclusive sports content
    • Information-based services
    • Music
    • Mobile TV
    • Other 3G services
  • Operators' mobile content strategies
    • Telstra
    • Optus
    • 3
  • List of Tables
    • Table 1: Operators' handset data costs
    • Table 2: Telstra services
    • Table 3: Exclusive sport content agreements by operator
  • List of Figures
    • Figure 1: Data as a percentage of mobile service revenue by operator
    • Figure 2: Non-SMS data as a percentage of mobile service revenue by operator
    • Figure 3: Telstra mobile TV network traffic during 2008 Olympic games
+44 20 8816 8548

Ask a question about 3G in Australia: handset-based content and data services

Enter the characters you see in the picture below
Captcha