3G in Australia: operator strategy and market status

Publication Date	November 2008
Publisher	Ovum
Product Type	Report
Pages	14
ISBN Number	not applicable
Product Code	OVM00584

Buy this product or for assistance call +44 20 7060 7474

PDF £660.00$1098 | €739

PRINT £720.00$1198 | €806

FAX Order above formats by FAX

Summary

In Australia, migration to 3G is continuing at a rapid pace. The technology has delivered differentiation, new services and revenue growth for operators. This report discusses the 3G market development and dynamics and Australian mobile operators' strategies.

Content

Executive summary
In a nutshell
Ovum view
3G market development scenario: 200913
3G market overview
Next G: the game changer
Diverse strategies drive competition
Market shares and connection figures
Technology and networks
Operator 3G strategy summary
Telstra: leadership on all fronts
Optus: playing 3G catchup
Vodafone: leveraging global 3G expertise
3: continued 3G aggression in search of scale
Table of figures
- Figure 1 Migration of connections to 3G in Australia
- Figure 2 Total connection market shares by operator in Australia
- Figure 3 Halfyearly changes in mobile service revenue market share in Australia by operator
- Figure 4 3G connection net additions and 3G connection market shares by operator in Australia
- Figure 6 Advantages of 850MHz/900MHz over 2100MHz