3G in Brazil

a Dead-End or a Sea of Opportunities?

Publication Date	January 2008
Publisher	IDC
Product Type	Report
Pages	18
ISBN Number	not applicable
Product Code	IDC03722

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Summary

In this issue of the"Brazilian Telecommunications Markets"Continuous Intelligence Service, IDC analyzes the potential of 3G services in Brazil. With the recent deployments of 3G networks and the imminent auction of 3G licenses, 3G is one of the hottest topics in the Brazilian telecommunications industry right now. The analysis includes an international case study of an Asian emerging economy (Malasia) and an assessment of the basic elements that will help define the future of 3G in Brazil.

Content

In This Update
- 3G in Asia
  - Introduction
  - The Malaysian Case
    - Celcom
    - Maxis
  - 3G in Malaysia: Future Outlook
  - Figure: Malaysia 3G Subscribers as a % of Total Mobile Subscribers, 2004-2010
  - Main Lessons Learned form the Malaysian Case
- Investigating the Potential of 3G Services in Brazil
  - Introduction
  - Figure: Residential Users' Total Expenditure with Different Telecommunications Services in Brazil, 2006
  - Figure: Celcom Mobile Telephony ARPU Evolution since the Introduction of 3G in Malaysia (2Q05 = 1.0)
- 3G Applications in the Brazilian Mobile Telephony Market
  - Broadband Internet Access
  - Corporate Applications
  - Value-Added Applications
  - Figure: 2006 Mobile Content Revenues Breakout by type of Service in Malaysia
  - Table: Assessment of the Potential of 3G Value Added Applications in the Brazilian Market
  - Figure: Medium Term Revenue Contribution Potential of 3G Applications in the Brazilian market x Source of Revenues x Likelihood of a New Substitute
  - Mobile Content: Who Will Hold the Value?
  - Table: Description of the Companies Acquired by Nokia and their Area of Focus
  - Competition in the Handset Market to Threat the Potential of 3G Services
  - Table: Handset Features that tend to Threat the Potential of 3G Services
  - The Frequency War
  - Table: Descriptions of the Bands and Frequencies Adopted in Brazil
  - Table: Descriptions of the Bands that Brazilian Mobile Operators Own in each Region
  - Table: 3G Roll Out Agenda Defined by the Brazilian Telecom Regulator*
  - Conclusion
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