3G Usage and Pricing in the Enterprise Market in Western Europe

This study provides an overview of 3G usage and pricing in the European enterprise market. This includes a view of the current and future status of mobile operators' offerings on 3G services for business use. Forecast and analysis are provided on total usage of 3G data in Western Europe.

The information provided in this study is essential reading for mobile operators, handset vendors, and any other player in the mobile market that is interested in the Western European corporate mobile email market. The study will provide these companies with essential data and analysis on how 3G usage and pricing have developed in Europe in the last 12 months, giving examples of the offerings providers have put in place to attract the mobile user.

Rosie Secchi, senior research analyst at IDC's European Wireless Enterprise Communications Group, believes that 3G can provide the business user the opportunity to experience new devices and services and that if the price is limited to an affordable flat or bundled fee, 3G could become one of the most appropriate technologies in helping to boost mobility within the enterprise market.

However, mobile operators need to better understand end-user needs. Business segmentation together with a more focused strategy towards the mobile business user experience are pivotal elements for the current and future success of 3G in the enterprise.

Companies Mentioned: Vodafone; Mobilkom Austria; ONE; TIM; Orange; O2; elisa; Telfort; Telia Mobile; teliasonera; NetCom; Telenor Mobil